Disney Frozen Transparent Showcase Activation
A Transparent Showcase Box exhibition vehicle transformed into an immersive Frozen winter world at Covent Garden, London.
Disney Frozen 'Adopt a Snowman' — Covent Garden, London
Disney approached The Clear Idea to create an experiential activation promoting the release of the double Academy Award-winning animated film Frozen. The campaign — ‘Adopt a Snowman’ — gave children and adults the opportunity to adopt their own Olaf snowman, bringing the warmth of Frozen’s characters to life on what was officially the last day of winter and London’s first snowless winter in 12 years.
Covent Garden was chosen as the activation location — a high-footfall central London venue that provided the perfect stage for a public-facing brand experience.
How the Activation Worked
Taking inspiration from the spirit of Frozen, the Adopt a Snowman campaign was designed to create a memorable public moment.
On London’s first snowless winter in 12 years, visitors to Covent Garden were invited to step inside a snow-filled transparent exhibition vehicle and adopt their own Olaf snowman — spreading smiles and creating a connection between Disney’s characters and a real-world audience. The activation generated widespread media coverage and social engagement, turning Covent Garden into a celebration of Frozen’s magic.
A National PR Moment for Disney
The Adopt a Snowman activation reminded Londoners that winter magic isn’t only found in snowfall — it can be created through imagination, storytelling, and the right physical environment.
The campaign generated national press coverage and widespread social media engagement, positioning Disney’s Frozen release as not just a film launch but a cultural moment. The Clear Idea is proud to have partnered with Disney to deliver this activation and to demonstrate how a compact, towable exhibition vehicle can create brand experiences that reach far beyond the physical footprint of the unit itself.
The Transparent Showcase Box — Built for Public Activations
To bring Disney’s Frozen world to life, The Clear Idea provided a Transparent Showcase Box — a compact, towable exhibition vehicle measuring 6m x 2.5m, built from 8mm reinforced polycarbonate sheets for full 360-degree visibility.
The unit was transformed into a glowing, snow-filled winter world visible from every angle, drawing the attention of passing shoppers and tourists across Covent Garden. The Transparent Showcase Box can be set up in minutes by a single operator and towed by a standard 4×4 vehicle, making it ideal for public activations, PR events, and quick-turnaround brand experiences in city-centre locations.
