About The Clear Idea
Founded in 1999, The Clear Idea designs, builds, and operates premium experiential marketing vehicles for brands across Europe and beyond.
From exhibition trailers and roadshow trucks to LED show vehicles and pride parade floats, our fleet supports over 1,500 activations in 42+ countries — backed by in-house production, full-service delivery, and an international team based in UK, Europe, Asia, and US.
Our first client, EasyJet, featuring founder Stelios at launch.
Where It All Began
The Clear Idea journey started way back in 1999 when our founder Jonathan Bramley created truck media specialist business In Your Space.
From humble beginnings and a £2,000 investment from Jonathan’s grandmother, In Your Space grew to a seven figure business operating throughout Europe and as far as Australia. In Your Space had particular success working with automotive clients and their agencies.
In Your Space pioneered the concept of using trucks and trailers as branded marketing environments — a model that would later become the foundation for The Clear Idea’s full product range, from transparent showcase trucks to expandable exhibition trailers
These strong foundations in the automotive industry provided a natural springboard into the experiential marketing space and The Clear Idea was born in 2011.
Our signature transparent truck was created and was soon being hired by luxury automotive marques including Mercedes Benz, BMW and McLaren to showcase their new vehicles to audiences across Europe.
Marketing Roadshows
These European roadshows were an insight into the benefits of targeting customers in their native environments.
Needless to say, a particular favourite was our McLaren 560T tour around the Italian Riveira and the Balearic Islands of Spain
A Trusted Partner Across Europe
Since the early days The Clear Idea has forged a place atop the roadshow marketing industry. In the last two years we have delivered European roadshow events in 20 European countries and delivered hundreds of events for companies looking to launch new brands, new products or train distributors on a new range.
The roadshow team is supported by an international team of multi-lingual event planners which ensure we have all bases in Europe covered and our team of drivers and logisticians know the European road network like the back of their hand.
Today, our roadshow division operates alongside dedicated teams for mobile showcases, hospitality showcases, and celebrations and parades — each with specialist vehicles, project managers, and delivery infrastructure.
Our roadshow experience, in numbers
covered worldwide
visited and delivered in
activated on site
typical one-person setup
Activation Efficiency
We try to create as many of our solutions as possible as single-person, remote control operation to keep costs low.
This makes a huge difference to clients that are trying to maximise their roadshow return on investment. We own and operate one of the biggest fleets of expandable roadshow trailers and containers which lend themselves perfectly to multi-location, fast-turnaround roadshows.
Mobile Showcases & Exhibition Trailers
Our mobile showcase division operates one of Europe’s largest fleets of exhibition trailers, roadshow trucks, and display vehicles — from the signature Transparent Showcase range with its single-pane glass walls to the Pulse Expandables that transform from road-legal trailers into 62m² branded environments in under 15 minutes.
Whether it’s a BMW product launch, a Dell technology roadshow, or a Tesla retail tour, our exhibition trailers bring premium showroom experiences to any location
Hospitality Showcases & Brand Experiences
Not every activation is about displaying a product — sometimes it’s about hosting an audience. Our hospitality showcase division provides branded environments for VIP hosting, dealer entertainment, motorsport hospitality, and consumer engagement events.
From dual-deck show trucks with rooftop hospitality platforms to expandable trailers configured as lounges, bars, and meeting spaces, we create experiences where brands and audiences connect face to face.
Creative Excellence
Along the way The Clear Idea has gained a reputation for creative excellence. Our work for Porsche drew critical acclaim from the automotive industry with our Porsche In Motion display.
Our transparent showcases, featuring their signature single panes of glass have featured in the marketing campaigns of practically every car brand on the planet and our showcases can be seen across Europe and North America. In fact, our entrance into the US was in the main part due to our clients telling us that they couldn’t find the same level of engineering excellence in North America and could we assist them there.
Parade Floats Leader
The 2020s has seen us solidify our position as the UK’s largest supplier of parade vehicles. We’ve invested a small fortune in our LED parade vehicles so that we can offer our clients truly unique, eye-catching solutions which delight crowds and all those on board.
At Pride In London our team of float builders are supported by a team of 40+ drivers, AV technicians, decorators, balloon artists and more. It’s fair to say, our Parade and Celebrations division could be a business in its own right.
Mobile Retail Experience
The one missing solution in our portfolio was a truly exceptional mobile boutique. Over the years we’ve seen clients use modified Airsteams and converted shipping containers as a pop-up shop.
The reality is that none of these solutions are purpose-built for retail and as such, they are compromised in terms of either aesthetics or functionality. They are adaptations of a structure whose primary function isn’t retailing. We set ourselves the challenge of putting that right.
We are now proud to announce the launch of Nomad Luxe. A mobile, pop-up retail solution designed specifically to meet the needs of the most demanding retail brands that aren’t prepared to compromise. Nomad Luxe stands shoulder-to-shoulder with any other premium retail touch point whether that’s at the airport or in the shopping mall.
Fo-Sho Stay | Work Spaces
We are also the proud, exclusive distributors of Fo-Sho – a luxury, prefabricated range of hi-tech accommodation. The range is truly extraordinary in terms of quality and versatility.
Whether overflow accommodation for the golf club, a VIP bed-for-the-night at the Formula 1 or simply a place in the garden for an office or somewhere to hosts the in-laws, FoSho is a cutting-edge solution. We look forward to rolling out the range across the world in 2026.
Still Going Strong
So, that’s been the journey over the last 27 years. We’ve not grown at the scale of Google, but we are still here, doing our thing and doing it well, and most importantly, enjoying the journey as we go. We have people and offices across the globe, so, if you need a helping hand with your next roadshow, exhibition, brand activation, or celebration — wherever you may be — please feel free to reach out.
Best wishes, Team The Clear Idea