Case Studies
Explore how our exhibition vehicles, roadshow trailers, and mobile showcases have delivered product launches, brand tours, and experiential campaigns across the UK, Europe, and the United States.
Porsche
Two activations — a Pulse Elevate mobile showroom and a Pulse Drop Deck European roadshow bringing Porsche’s configuration experience directly to customers.
Dell
A mobile technology showcase for Dell’s enterprise product range — demonstrating hardware innovation to IT decision-makers across Europe.
Kylie Cosmetics
A Transparent Showcase Truck beauty roadshow across six UK cities — 15,000+ interactions, £20,000+ in sales, 8.2 million influencer impressions.
Tesla
Two activations — a Cybertruck towing a Transparent Showcase Trailer as a mobile exhibition, and a Tesla Trailer configured as a temporary pop-up dealership.
Harley-Davidson
Two activations — a Pulse Drop Deck motorcycle showcase at MotoGP Silverstone, and a LiveWire electric range launch at Harley’s 120th Anniversary in Milwaukee.
Disney
A Transparent Showcase Box activation bringing Disney’s Frozen characters to life for families at a UK winter event — immersive, walk-through brand experience.
Aston Martin
A Transparent Showcase Trailer UK tour for Aston Martin Aramco F1 ahead of the 2024 British Grand Prix — towed by a DBX 707 from London to Manchester.
Adidas
A four-month Transparent Showcase Box tour across Greater London five-a-side pitches to launch adidas GLITCH — winning 5 Cannes Lions.
Midea
A 12-month, 120-event European roadshow using a Pulse Tranzformer — training 700+ distributors and showcasing 60+ products across Germany and Austria.
Oner Active
A Transparent Showcase Truck powering a women’s recovery experience at the London Marathon.
West Ham United
The LED HyperBus powering West Ham’s historic appearance at the Lady Mayor’s Show in London.
Redge
A Pulse Trailer European roadshow launching a new HVAC brand across multiple countries.
Portwest
A Pulse Drop Deck roadshow taking Portwest’s safety and workwear innovation directly to distributors across Europe.
Williams F1
A day in London with the Williams F1 showcase truck — bringing Formula 1 to the public.
FEI x Blenheim Palace
A fan shop showcase at Blenheim Palace for the European Eventing Championships.
Sky
The LED HyperBus launched at Pride 2025 — a multi-platform innovation success story for Sky.
ZYN
ZYN on tour across the UK’s biggest festivals — cool mint moments powered by The Clear Idea.
Ford
Ford’s epic cheering point at the London Marathon — a high-energy brand activation celebrating runners.
Coca-Cola
Coca-Cola’s vibrant Pride in London float — a dual-deck Hospitality ShowTruck with rainbow wrap.
BMW
The BMW X2 roadshow revolution — a clear box gull-wing showcase taking the new model to the public.
Renault
Renault’s Green Tour hitting the road — a mobile training centre for the electric vehicle range.
Daikin
Daikin’s branded Climate Zone engaged visitors with sustainable heating through an interactive space featuring games, tools, product info, and expert guidance on heat pumps.
Google turned the Transparent Showcase Box into a branded Pixel boutique, with glass walls and a premium interior making the vehicle the storefront.
Allianz
Supporting the Milano Cortina 2026 Paralympic Torch Relay with a mobile LED ShowTruck built for visibility, energy and seamless delivery across Italy.
Coventry City
Coventry City marked their football victory parade with a branded parade vehicle activation, bringing fans together across the city for a high-impact celebration.
Hyundai
Hyundai N created a performance-focused EV activation with a branded Pulse Container, racing simulators, lap-time competition, test-drive bookings, and vehicle displays.
Polestar
Polestar created a premium Pulse Container activation at Everything Electric North, combining vehicle display, simulator experience, consultation space, and test-drive bookings
Aston Villa
The Clear Idea supported Aston Villa’s victory parade with an open-top bus activation, helping players, staff, and supporters celebrate together in Birmingham city centre
Ready to Create Your Own Case Study?
Every activation on this page started with a conversation. Whether you need a product launch roadshow, an exhibition vehicle tour, a mobile retail experience, or a pride parade float — The Clear Idea designs, builds, and manages it end-to-end. From concept to road, anywhere in the world.
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