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The Clear Idea

The Clear Idea — Marketing Roadshow Company
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Pride Float Hire — Custom Parade Floats

We design and build show-stopping pride floats for the UK’s biggest parades. From Pride in London to Manchester, Birmingham, Brighton and beyond — our floats are the ones the crowds remember and social media can’t stop sharing.

Pride float for Hilton Hotels on an Ultra Low Rider trailer with giant metallic disco ball balloons and rainbow wave branding at Pride in London

The Clear Idea – Float Division

Our Float and Celebration Division brings together design, engineering, and storytelling to create unforgettable parade moments.

 

We specialise in pride floats and parade vehicles that turn heads, energise crowds, and deliver maximum brand impact. Whether you’re a first-time participant or a returning sponsor, every project receives the same level of creativity and attention.

 

With thoughtful design, immersive branding, and full event management, we help you create a pride float that feels alive, authentic, and unforgettable.

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Pride 2025

Pride season 2025 was our best yet. We produced the floats for the biggest brands and sponsors at Pride events in Birmingham, London, Leeds, Edinburgh and Manchester.

 

2025 also saw the launch of our brand new LED HyperBus, designed in collaboration with Sky, the HyperBus turned heads for sure and travelled the length of Britain, participating at Pride parades and visiting Sky’s charity partners across the country, ensuring inclusivity for everyone.

 

Our drive towards sustainability continued with the majority of our floats powered by electric batteries and a relentless focus on reusable and sustainable materials.

Here Was 2025 In A Nutshell:

  • For the fourth year running, we produced more floats than any other company for Pride in London
  • Over 60 team members working across the event on the day
  • Welcomed back many returning clients plus new brands including Hewlett Packard, Deutsche Bank and West Ham United
  • Sky LED HyperBus, Lidl LED ShowTruck, HP, Cisco and Hilton Low Riders recognised as best in show

Explore Our Pride Float Range

  1. Low Rider Float
  2. Ultra Low Rider Float
  3. Power Float
  4. Power Float Compact
  5. Trailer Floats
  6. LED ShowTruck
  7. Hospitality ShowTruck
  8. LED HyperBus
  9. Double Decker Buses
  10. Custom Build Floats
Pride parade float for Hilton showing the branded side panel with rainbow design and balloon garland as participants wave flags at Pride in London

Low Rider Float

This low level 13 metre float is perfect for groups wanting to house a large number of participants that are really looking to engage with the crowds lining the streets. Optional 3 metre by 2 metre LED screen.

 

The extra large truck bed means there is loads of space for people, DJs, performers and all the paraphernalia needed for a big build. The perimeter can also be branded for a fully branded experience.

 

The Float Can Also Be Used As A Mobile Stage.

 

  • Great extended space for holding 40 – 60 people
  • Space for everyone and everything
  • Fitted generator and PA system
  • Safety handrails
  • Brandable soft banners
  • Attachable steps for easy access
  • Low level for crowd participation
Pride float hired by Hilton featuring a carnival performer in a rainbow feathered headdress on the Ultra Low Rider at Pride in London
Pride parade float for Heathrow Express branded in magenta with Progress Pride flag graphics and speaker system at Pride in London 2024
Pride float for Cisco with 3D branded lettering and rainbow swirl wrap on the Low Rider with rear LED screen at Pride in London
Pride parade float for HP and Intel on a MAN ShowTruck with rainbow stripe branding and upper deck hospitality area at Pride in London
Pride float for Cisco close-up showing the colourful rainbow swirl wrap and 3D Cisco logo with employees celebrating at Pride in London
Pride float for United Airlines on an Ultra Low Rider featuring a 4-metre replica tailfin and Progress Pride flag colour blocks at Pride in London

Ultra Low Rider Float

 Imported from the Netherlands, this float is amazing. Not only are the on board participants just a few millimetres from the ground, the U shaped design is perfect for clients looking to make a statement on the front and rear plinths.

 

The U shaped bed means there is plenty of space to house plenty of guests in a branded environment. Plus, the front plinth is the ideal place to house the DJ and performers.

 

Features:

 

  • Great extended space for holding 30 to 40 people
  • Space for everyone and everything
  • Fitted generator and PA system
  • Safety handrails for guests and DJ
  • Brandable hard banners
  • Super low level for the easiest possible access
  • Low level for crowd participation
Pride parade float for United Airlines in motion with employees waving green and orange branded flags alongside wheel stewards at Pride in London
Pride float for United Airlines rear view showing the branded side panels and participants celebrating with flags during Pride in London parade
Pride float for United Airlines close-up rear angle showing branded side panels and wheel stewards walking alongside at Pride in London
Pride float for M&S on a Power Float Compact with rainbow heart branding and bubble machine at Pride in London

10 Metre Power Float

Many parades have a maximum float length of 10 metres. As such, we have designed a range of floats called Power Floats, complying with this criteria.

 

The range is fully customizable to accommodate your design, but all Power Floats come with a high basic specification.

 

Features:

 

  • 10 metre float
  • 25 to 40 person capacity
  • Hard brandable panels (full height and half height)
  • Brandable backboard behind driver’s head
  • Fitted PA system and power source
  • Optional goal post framework for balloon garland
Pride parade float for FIS Worldpay with a pink flamingo theme, balloon garland, and performers in pink costumes on a Power Float at Pride in London
Pride float for M&S on a Power Float with rainbow heart props, metallic fringe trim, and full vehicle wrap at Pride in London
Pride parade float for the Mayor of London featuring #LovedAndWanted messaging, Progress Pride flag branding, and participants waving trans flags at Pride in London
Pride float for Netflix Heartstopper with pastel mint and cream wrap, 3D Netflix N logos, and cast and crew celebrating at Pride in London
Pride float for Chelsea and Westminster Hospital NHS Trust branded in magenta with trans flag balloon garland and Safe With Us messaging at Pride in London
Pride parade float for the Mayor of London close-up showing participants waving trans and Pride flags with #LovedAndWanted branding at Pride in London
Pride float for King Candy Crush with pastel rainbow cab wrap, character graphics, and employees waving rainbow fans at Pride in London
Pride parade float for Chelsea and Westminster NHS with Proud To Care branding and staff waving Pride and trans flags, built by The Clear Idea
Pride float for the Mayor of London with #LovedAndWanted branding and DAF cab displaying The Clear Idea Floats Made With Love logo at Pride in London
Pride parade float for M&S with giant rainbow heart inflatables and employees in Celebrate Pride t-shirts waving flags, built by The Clear Idea
Pride float for M&S close-up showing employees making heart hand gestures beneath rainbow heart inflatables at Pride in London, built by The Clear Idea
Pride parade float for M&S with Progress Pride flag wrap, metallic fringe trim, and akt charity branding at Pride in London, built by The Clear Idea
Pride float for IHG Hotels and Resorts with Pride How You Pride messaging on a gold chrome wrapped Power Float Compact and luggage trolley prop at Pride in London, built by The Clear Idea

Power Float Compact

For clients on a budget or for smaller organizations requiring less people on board, we have a smaller version of our Power Float – Power Float Compact.

 

Compact features all the same elements as the regular Power Float but on a smaller vehicle to help keep costs down.

 

Features:

 

• 6.5 metre float with 4 metre bed
 • 15 to 20 person capacity
 • Handrails and hard brandable panels full or half height
 • Fitted PA system and power source
 • Optional goal post framework for balloon garland

Pride parade float for Royal Free London NHS Foundation Trust with Free To Be LGBTQ+ branding and rainbow balloon garland at Pride in London, built by The Clear Idea
Pride float for The Independent newspaper with rainbow gradient wrap and Making Change Happen messaging at Piccadilly Circus, built by The Clear Idea
Pride parade float for The Independent showing the front cab with The Clear Idea Floats Made With Love branding and rainbow gradient side panels at Pride in London, built by The Clear Idea
Pride float for The Independent close-up showing the rainbow gradient Making Change Happen branding with employees celebrating at Pride in London, built by The Clear Idea
Pride parade float for IHG Hotels close-up showing employees cheering with fans beside a gold hotel luggage trolley prop at Pride in London, built by The Clear Idea
Pride float for IHG Hotels with Pride How You Pride branding on a gold chrome MAN cab and gradient side panels at Pride in London, built by The Clear Idea
Pride parade float for IHG Hotels with full gold chrome vehicle wrap and Pride How You Pride messaging passing through central London, built by The Clear Idea
Pride float for The Independent front view with MAN cab displaying The Clear Idea branding, surrounded by walkers waving flags at Pride in London, built by The Clear Idea
Pride float for the United Grand Lodge of England Freemasons with inclusivity and equality messaging and The Clear Idea branding on the cab at Pride in London, built by The Clear Idea
Pride parade float for Royal Free Charity NHS with Free To Be LGBTQ+ and Friends Network branding and rainbow balloon garland at Pride in London, built by The Clear Idea

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How to Execute an Amazing Pride Parade 9 Things That Most Brands Forget

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Pride float planning guide by The Clear Idea showing How to Execute an Amazing Pride Parade and 9 Things That Most Brands Forget on tablet screens
Pride parade float for MSD pharma with Powered By Pride messaging and rainbow balloon arch towed by an electric Ford Lightning at Pride in London, built by The Clear Idea

Trailer Floats

For clients that may wish to drive themselves (or not) this trailer float is a good solution.

 

The float body is 6 metres in length so provides a great space for any float concept. It can be towed by a van or an electric vehicle or hybrid vehicle.

 

Features:

 

  • Safety handrails around the perimeter
  • Space for battery and AV system
  • No HGV licence required
  • Low level for easy access
Pride float for Cisco with a sustainability bee theme, green hedge wrap, and 3D Cisco lettering passing through Piccadilly Circus at Pride in London, built by The Clear Idea
Pride parade float for Cisco towed by a green wrapped Tesla through Piccadilly Circus with bee-themed decorations and 3D branding at Pride in London, built by The Clear Idea
Pride parade float for Cisco with 3D honeycomb prop, green hedge wrap, and rainbow Cisco logo at Piccadilly Circus, built by The Clear Idea
Pride parade float for Mastercard Priceless with non-binary flag balloon arch and employees waving Pride flags at Pride in London, built by The Clear Idea
Pride float for Mastercard towed by a wrapped Rivian electric truck with Priceless branding and non-binary balloon arch at Pride in London, built by The Clear Idea
Pride parade float for MSD pharma with Powered By Pride branding towed by a BMW iX electric vehicle through Whitehall at Pride in London, built by The Clear Idea

LED ShowTruck

 A high definition LED vehicle featuring two 5 metre LED display screens and an upper deck for hospitality. Features include two LED screens, on board generator, electrics, lighting and hydraulic handrails.

 

The vehicle can be fully wrapped in vinyl graphics. A DJ can be housed on either the lower or upper deck. Hydraulic handrails are easily deployed with the push of a button to create a safe environment for guests.

Pride parade float for Sky on the LED ShowTruck with rainbow wrap and We Believe In Better messaging approaching Trafalgar Square at Pride in London, built by The Clear Idea
Pride float for Sky on the LED ShowTruck side view showing rainbow sparkle wrap, LED screen, and We Stand Together messaging, built by The Clear Idea
Parade float for Pension Insurance Corporation at the Lord Mayor's Show with yellow and navy branding, LED screen, and staff on upper deck, built by The Clear Idea
Pride parade float for Arsenal Gay Gooners on the LED ShowTruck with rainbow chrome wrap, Love Is Love messaging, and LED screen at Pride in London, built by The Clear Idea
Ford Go Electric LED ShowTruck at the London Marathon in Canary Wharf with runners passing and spectators cheering from the upper deck, built by The Clear Idea
Ford Official Electric Vehicle Supplier branding on the LED ShowTruck at the London Marathon with blurred runners in the foreground, built by The Clear Idea
DJ view from upper deck of LED ShowTruck exhibition truck overlooking London Marathon course with Canary Wharf cityscape and runners below
Voltarol Joy of Movement LED ShowTruck at the London Marathon with drag performers on the upper deck and runners passing in the foreground, built by The Clear Idea
Voltarol LED ShowTruck at the London Marathon with orange branded wrap, LED screen, drag performers, and orange-clad cheering team, built by The Clear Idea
Pride float for Sky on the LED ShowTruck front view with rainbow sparkle wrap and 3D Sky logo driving through Regent Street at Pride in London, built by The Clear Idea
Pride float for Sky on the LED ShowTruck static side view showing full rainbow wrap, LED screen displaying Sky Atlantic content, and 3D WE lettering, built by The Clear Idea
Parade float for Pension Insurance Corporation at the Lord Mayor's Show rear view showing penguin mascot artwork, open rear deck, and LED screen, built by The Clear Idea
Parade float for Pension Insurance Corporation at the Lord Mayor's Show side view with yellow branded wrap and LED screen showing investment messaging, built by The Clear Idea
Parade float for Fortnum and Mason at the Lord Mayor's Show with mint green branded wrap, illustrated artwork, and mascot performers in front of St Pauls Cathedral, built by The Clear Idea
Pride parade float for Lidl on the LED ShowTruck with blue Live Laugh Lidl wrap, LED screens, and NSPCC charity partnership at Pride in London, built by The Clear Idea
LED ShowTruck exhibition truck side profile at London Pride parade with Lidl branding rainbow graphics and performers on upper deck
LED ShowTruck exhibition truck rear view at London Pride with Lidl and NSPCC branding performers on upper deck and London street scene
DJ performing on lower deck of LED ShowTruck exhibition truck at London Pride Lidl activation with blue branding visible
Pride parade float for Lidl on the LED ShowTruck rear three-quarter view with Live Laugh Lidl branding, LED screens, and Childline walking group at Pride in London, built by The Clear Idea
LED ShowTruck exhibition truck wide shot at London Pride parade with Lidl branding performers celebrating on upper deck and crowds lining the route
Exhibition Truck For Hire | LED ShowTruck exhibition truck with Lidl Pride branding Live Laugh Lidl wrap and NSPCC partnership at London Pride with performers on upper deck
Hospitality ShowTruck dual-deck hospitality truck with Coca-Cola Pride rainbow wrap and guests celebrating on both decks at London Pride parade

Hospitality ShowTruck

For organisations looking for a crazy, interactive float which can entertain the crowd and everyone on board, look no further than our amazing LED Hospitality ShowTruck. This blank canvas can be transformed into anything.

 

All that is required is a little imagination. There is loads of space to get creative and the upper deck can accommodate up to 60 people.

 

Features:

 

  • Safety handrails on both decks
  • Top deck capacity of 60 people
  • Digital readout
  • Electricity sockets
  • Integrated generator
Pride parade float for W Hotels on the LED Hospitality ShowTruck with bespoke silver tile cladding, disco ball theme, and #LoveTravels messaging at Pride in London, built by The Clear Idea
Hospitality ShowTruck hospitality truck with Coca-Cola Zero Sugar Pride rainbow wrap performers on upper deck and guests celebrating at London Pride parade
Pride parade float for Coca-Cola on the LED Hospitality ShowTruck front view with drag performer in red boots and rainbow cape leading the vehicle through the crowds at Pride in London, built by The Clear Idea
Pride float for Coca-Cola on the LED Hospitality ShowTruck front cab view with The Clear Idea branding on the windscreen, performers in red dresses on the upper deck, and bubbles at Pride in London, built by The Clear Idea
Pride parade float for Coca-Cola on the LED Hospitality ShowTruck side view with red glitter wrap, rainbow ribbon streamers, and walkers carrying Pride flags at Pride in London, built by The Clear Idea
Hospitality ShowTruck hospitality truck side view with Coca-Cola Pride branding and guests on upper deck at London Pride
Pride parade float for W Hotels on the LED Hospitality ShowTruck with silver tile cladding and pink W logo passing through Piccadilly Circus with confetti at Pride in London, built by The Clear Idea
Pride float for W Hotels interior view showing a drag performer in a pink bathtub with ball pit on the lower deck of the LED Hospitality ShowTruck with Be Who You Are messaging at Pride in London, built by The Clear Idea
Pride parade float for Sky on the LED HyperBus with full rainbow wrap, LED screens displaying WE campaign content, passing through Piccadilly Circus at Pride in London, built by The Clear Idea

LED HyperBus

Our brand new, totally unique LED HyperBus offers a multi level celebration space. Built in collaboration with SKY, to illustrate their pride and allow their team to engage in a truly authentic way.

 

High definition LED screens along both sides and at the rear create a showstopping visual impact both during the day and at night.

 

Custom built with tri folding doors on the lower deck to allow for unprecedented crowd connection, transforming your team from observers into active participants.

Parade float for West Ham United on the LED HyperBus with claret branded wrap featuring fan photos and club imagery, players and staff on the upper deck, built by The Clear Idea
Parade float for West Ham United on the LED HyperBus side view with 60000 Lives Impacted Across East London messaging and staff doing the crossed hammers pose, built by The Clear Idea
Pride parade float for Sky on the LED HyperBus with full rainbow wrap, LED screens displaying WE campaign content, passing through Piccadilly Circus at Pride in London, built by The Clear Idea
LED HyperBus promotional bus close-up showing WE Pride content on 8.5 metre LED screen with Sky rainbow wrap during London Pride parade
LED HyperBus promotional bus full side profile with Sky Pride rainbow wrap WE believe in better messaging and LED screens on London street
LED HyperBus promotional bus moving through central London Pride parade with Sky branding surrounded by crowds and Piccadilly Circus buildings
Pride float for West Ham United on a branded bus with claret wrap and club crest, parked in the City of London for the Lord Mayor's Show, built by The Clear Idea
Pride float for Sky on the LED HyperBus photographed at night showing rainbow sparkle wrap, illuminated LED screens with Believe In Better content, and 3D WE lettering, built by The Clear Idea
Pride float for Sky on the LED HyperBus rear three-quarter night view showing illuminated LED screens, rainbow sparkle wrap, WE lettering, and Pride flags, built by The Clear Idea
LED HyperBus promotional bus front view during London Pride parade with Sky branding guests on open top deck and crowds lining the route
LED HyperBus promotional bus back view approaching through London street during Pride with Sky LED content and large crowds behind barriers
Pride float for Interactive Investor on the LED HyperBus with blue and yellow branded wrap, Be Real Be Bold Be Proud messaging, and LED screens at Pride in Manchester, built by The Clear Idea
Pride float for Interactive Investor on the LED HyperBus close-up showing Every Identity Every Voice Every Day messaging on the LED screen with progress Pride flag wrap design, built by The Clear Idea
Pride float for Interactive Investor on the LED HyperBus rear three-quarter view showing the full progress Pride flag wrap with rainbow stripe design at Pride in Manchester, built by The Clear Idea

Sets a new standard for parade floats

  • Lower deck: lively party area for dancing, celebrating and crowd connection
  • Upper deck: capacity 60 people, elevated platform for waving flags, absorbing the atmosphere and showcasing your pride
  • Features: two 8 metre LED screens on each side plus additional rear screen
  • Sleek white interior, illuminated ceiling and pro grade sound system. Elevated in built DJ platform on top deck
  • The vehicle can be fully wrapped in vinyl graphics
  • Tri folding doors open wide for direct interaction with spectators
  • Integrated generator, lighting and electrics
Enquire About This Bus
The rear of Interactive Investor's Double Decker Bus wrapped in the progress Pride flag at Pride in Manchester. Built by The Clear Idea.

Modern and Vintage
Double Decker Buses

We have a fleet of vintage and modern double-decker buses.
 Buses can be fully wrapped, or less expensive partial branding options are also available.

 

An optional on-board PA system powered by portable battery packs, as petrol and diesel generators are not allowed on the bus Buses are supplied with qualified drivers.

 

Additional details:

 

  • Maximum overall passengers: 77 seated
  • Open top upper deck: 47 seated
  • Enclosed lower deck: 30 seated
Pride float for Once Upon A Time advertising agency with custom-built arch reading The Advertising Agency For All and Inspiring Inclusivity banner with walking group at Pride in London, built by The Clear Idea
Pride float for London Festival of Architecture on a custom-built flatbed with timber lattice sculptural structure, The Clear Idea Floats Made With Love branding on the cab, and crowds at Pride in London, built by The Clear Idea
Pride float for Booking.com with custom-built Travel Proud design featuring a giant rainbow suitcase, gold 3D lettering, red glitter backdrop, and oversized props at Pride, built by The Clear Idea
Pride float for Tesco with custom-built Bursting With Pride fruit sculpture, giant strawberry, and 30 Years of Brighton and Hove Pride branding with drag performers, built by The Clear Idea
Pride float for Tesco on the LED ShowTruck with fruit-themed wrap, LED screens showing Great Cheering content, rainbow pillars, and Team Tesco employees at Pride in London, built by The Clear Idea

Custom Build Floats

For clients looking for something truly one of a kind, we design and build fully custom parade floats from the ground up. Whether you already have a detailed vision or need help shaping the creative direction, our team can take your idea from concept to completion.

 

From structural engineering and fabrication to lighting, staging, props, scenic details, and full creative development, every element is carefully planned and built to support your message, brand, and event experience.

 

Each custom float is designed specifically for you, with no templates and no shortcuts. The result is a memorable, high impact parade float that captures attention, tells your story, and brings your vision to life.

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Pride float preparation close-up showing workers arranging a rainbow balloon garland on the upper deck of a parade float before Pride in London, built by The Clear Idea

What We Do — More Than Just Floats

We don’t just build pride floats — we manage everything from first briefing to parade day.

 

Our in-house team handles design, production, branding, AV, decorations, logistics, and on-the-day event management.

Exhibition Truck For Hire | LED ShowTruck exhibition truck with Lidl Pride branding Live Laugh Lidl wrap and NSPCC partnership at London Pride with performers on upper deck

Vehicle Wraps

No only do we take care of the float we can make sure to deliver an eye-catching towing vehicle or cab wrap to make sure the look is complete.

 

We offer a full installation service too.

Pride float for Microsoft with custom-built inflatable pink and blue flower sculpture on a flatbed float at Pride in London, built by The Clear Idea Title: Microsoft Custom Pride Float — Inflatable Sculpture — The Clear Idea

Bespoke Decorations

Our amazing production team can create custom-made designs for your float. If you need rainbow unicorns, giant footballs or life-size flamingos, no problem.

 

Please note: that whilst we might have some items in stock, most designs need to be created from scratch

Pride float build in progress for Hilton showing a worker fitting the glitter panel with Hilton For The Stay branding and progress Pride flag stripe on a custom-built float, built by The Clear Idea

End-to-end Project Management

For many clients, building a pride float is a new experience. Our in-house project management team is here to guide you every step of the way — from initial briefing through to parade day.

 

We provide options that best suit your requirements and budget, a complete specification, and clear guidelines on what you need to provide. We arrange balloons, print and install banners, sort out flags, organise sound systems, assign drivers, book accommodation, pay the congestion charge, provide all health and safety documentation, and about 100 more things you probably haven’t thought about.

 

Our aim is to take the weight off your shoulders so you can relax and look forward to your big day out.

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DJ equipment on the Allianz LED ShowTruck during the Paralympic Torch Relay activation

AV Taken Care Of

The technical element of a pride float can feel daunting. What sound system do you need? Will it be loud enough? What generator or battery powers everything?

 

Our in-house technical department handles all of this — including installation and de-installation at the end of the show. Because we work closely with parade organisers, we ensure your equipment meets all guidelines and you have the required safety certification.

Environmentally Friendly

During our involvement with Pride and other parades across the country we have strived each year to make sure our floats are the most environmentally friendly possible.

 

Our balloon supplier is a member of NABAS (The National Association of Balloon Artists and Suppliers) and our balloon garlands are 100% biodegradable and made from sustainable natural rubber (no plastic content).

 

We have floats that can be pulled by electric hybrid vehicles and all our vehicles are modern and meet all ULEZ regulations across the country.

What We Take Care Of

Themed Floats — Our Decoration Division

For some clients, Pride is such a special event they are looking for a fully bespoke float design service which goes above and beyond. Our specialist production department is able to take care of even the most demanding briefs.

 

Our production team can custom design elements of your float so that we create a truly unique product for you

 

  • Opulent flamingo theme
  • Giant fruit and vegetables on giant springs bursting out of boxes
  • Sustainable ‘green’, themed floats
  • Desert island ‘Bay Watch’ float
  • Even a glitterball hotel room featuring a bright pink bath!

 

And on the day of the event our production team are on site to take care of every last detail to ensure your creation is just how you envisioned it.

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Don’t Take Our Word For It

Hi Jonathan and Caroline, Hope you’ve both had a good week and surviving the fallout from Pride all ok. Just wanted to pass on a big thanks to you and all the team for your work and support on the GLA’s float. It was very well received, and everyone (including myself) had a blast on the day. A very happy client. So much appreciated for helping us make it a stress free and seamless delivery.

Nik Identity Group (Mayor of London float)

Hey all, Just wanted to drop you a line to say a huge thank you for your involvement in the Microsoft Pride Float. The client was blown away. Jonathan your team were a huge support on site today, rectifying a couple of issues quickly and without complaint. Ewan was incredible, his patience and attention to detail were brilliant.

Marie Clare Microsoft Float, Seen Presents

Hi Jonathan, it was amazing thank you. I did the artwork myself so was so glad to see how well it turned out. Drivers were absolutely brilliant too so please pass on our thanks.

Laura Amazon PLC

We never imagined a truck would get us emotional, but it really did. You have really done the GGs and Arsenal proud. Thank you. It was great that Mikel Arteta and some players got to see the vehicle they will be using next year on a victory parade. Arsenal Epic. Absolutely Epic. Our members are still in awe of what you and your team have done. Rob was totally brilliant. Thank you thank you thank you.

Carl Gay Gooners

Frequently Asked Questions About Pride Floats

How much does a pride float cost?

Pride float costs vary depending on the float type, branding requirements, decorations, and AV specification. Our range starts with compact options for smaller organisations and scales up to full LED vehicles with hospitality decks. Contact us for a detailed quote tailored to your requirements and budget.

Start by registering your group with Pride in London and securing a float entry. Then get in touch with us — we’ll guide you through float selection, design, branding, AV, and all compliance requirements. We work closely with Pride in London’s organisers and know the specifications inside out.

It depends on the float type. Our Power Float Compact holds 15–20 people, the Power Float holds 25–40, the Low Rider holds 40–60, and the LED Hospitality ShowTruck and LED HyperBus can each accommodate up to 60 people on the upper deck alone.

Petrol generators are not allowed at most Pride events. Battery-powered systems or approved diesel generators may be used. Many of our floats now run entirely on electric battery packs as part of our sustainability commitment.

Yes. Every float comes with a qualified driver and driver’s mate. On parade day our team of 60+ staff includes AV technicians, creative producers, balloon artists, carpenters, electricians, and event managers — all on site to ensure everything runs smoothly.

Absolutely. Most of our clients come to us with an idea and a budget, and we take care of everything — float selection, creative design, branding, decorations, AV, balloon garlands, health and safety documentation, driver allocation, accommodation, congestion charge payments, and about 100 more things you probably haven’t thought of yet.

No. We produce floats for Pride events across the UK including Manchester, Birmingham, Brighton, Leeds, Edinburgh, and Glasgow. We also provide vehicles for the Lord Mayor’s Show, the London Marathon, football victory parades, and other large-scale celebrations.

Yes. We offer electric and hybrid towing options for our trailer floats. Recent examples include a Tesla towing the Cisco float and a Ford Lightning towing the MSD float. We actively encourage sustainable solutions wherever possible.

Our LED ShowTruck is a high-impact parade vehicle featuring two 5-metre LED display screens, an upper hospitality deck, on-board generator, electrics, lighting, and hydraulic handrails. The vehicle can be fully wrapped in vinyl graphics and a DJ can be housed on either the lower or upper deck.

The LED HyperBus is our newest and most advanced parade vehicle, built in collaboration with Sky. It features two 8-metre LED screens on each side plus a rear screen, a lower party deck with tri-folding doors for crowd interaction, and an upper deck with capacity for 60 people. It includes a built-in DJ platform, pro-grade sound system, and illuminated interior.

As early as possible. The most popular float types — particularly the LED ShowTruck and LED HyperBus — book out months ahead of Pride season. We recommend getting in touch at least 3–4 months before your event to secure your preferred vehicle and allow enough time for design, branding, and production.

Pride float builder The Clear Idea Floats Made With Love rainbow branding on the cab door of a pride parade float

Ready To Bring Your Celebration To Life?

 Whether you are planning a parade float, a city wide celebration, a brand moment or a full custom build, our team is here to guide you from first idea to parade day.

 

Tell us what you have in mind and we will help you create something unforgettable.

Enquire Now