Kylie Cosmetics Beauty Roadshow

A custom Transparent Showcase Truck toured six UK cities as an immersive beauty roadshow for Kylie Cosmetics — 15,000+ live interactions and 8.2 million influencer impressions in two weeks

Kylie Cosmetics Beauty Roadshow — UK Launch Tour

The Clear Idea was briefed to create a standout beauty roadshow to launch Kylie Cosmetics across the UK ahead of the brand’s arrival in Boots stores. The solution needed to travel between cities, set up fast, and radiate the brand’s signature pink energy at every stop.

A custom Transparent Showcase Truck became the centrepiece — re-engineered with a new entrance and staircase to create a warm, immersive brand experience from the very first step.

What

When Team Kylie asked us to launch her new cosmetic brand on UK shores, we knew instantly that it would require an epic and stunning activation that Kylie fans would be all over.

How

The Kylie Truck tour hit five cities across the UK before Christmas, offering fans exclusive, playful, and shareable experiences — from lip gloss and candy floss to arcade games and personal consultations.

Results

The Beauty Roadshow Route — Six UK Cities

The Kylie Cosmetics beauty roadshow toured the UK over two weeks in the run-up to Christmas, with The Clear Idea providing a fully outsourced logistics solution for the entire campaign. Event spaces were booked through Space & People at six destinations:

London Kings Cross
Bluewater Shopping Centre
The Bullring Birmingham
Liverpool One
Manchester
Spinningfields

…and additional pop-up locations.

The campaign generated significant social media engagement and coverage in the trade press.

The Transparent Showcase Truck — Reinvented for Kylie Cosmetics

The Clear Idea transformed its Transparent Showcase Truck into the ultimate Kylie Cosmetics beauty roadshow vehicle.

The exhibition vehicle was wrapped in full pink vinyl with glowing neon KYLIE signage, and fitted with an arcade-style claw machine, popcorn maker, product sampling stations, a selfie staircase, a giant Christmas bow on the roof, and a full LED lighting setup.

On-board heating and air conditioning were powered by an integrated generator, keeping fans comfortable at every stop regardless of weather.

Let’s Bring Your Idea to Life

From initial idea to final delivery, we manage the entire process so you don’t have to juggle multiple partners or worry about the details. One experienced team overseeing everything from planning to execution.