The Clear Idea Box: Adidas Roadshow

Campaign overview

Experiential agency Iris were briefed by global sports brand Adidas to deliver a roadshow that would showcase their new revolutionary football boot – Glitch. To facilitate the activation Iris needed a mobile retail showcase that could be adapted to create an easy-to-operate transparent boot fitting room mounted on a concealed chassis which could be easily towed by a 4×4.

The result was a transparent showcase with built-in lighting, temperature control, multi-boot display racks and a built-in fitting area. The display included a portable generator to power the customer experience.

Over the course of four months, we took the Glitch display and set it up at 5-a-side football pitches each evening at different locations in Greater London. In addition to the production of the unit we also handled the concept creation which included a Play Station console for those waiting for their boot fitting.

This award-winning campaign featured in Campaign Magazine and the article can be viewed here

AWARDS

Features

"On-demand culture was one of the starting points when we started developing the Glitch concept."

Florian Alt, Senior Director of Global brand communications at Adidas

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