The Clear Idea Box
Campaign overview
Experiential agency Iris were briefed by global sports brand Adidas to deliver a roadshow that would showcase their new revolutionary football boot – Glitch. To facilitate the activation Iris needed a mobile retail showcase that could be adapted to create an easy-to-operate transparent boot fitting room mounted on a concealed chassis which could be easily towed by a 4×4.
The result was a transparent showcase with built-in lighting, temperature control, multi-boot display racks and a built-in fitting area. The display included a portable generator to power the customer experience.
Over the course of four months, we took the Glitch display and set it up at 5-a-side football pitches each evening at different locations in Greater London. In addition to the production of the unit we also handled the concept creation which included a FIFA Play Station console for those waiting for their boot fitting.
This award-winning campaign featured in Campaign Magazine and the article can be viewed here
AWARDS
- Iris Worldwide’s Adidas Glitch campaign won
- 5 Cannes Lions
- Gold Clio Sports Award for Innovation
- Silver Clio Sports Award for Apps
Features
- 4 transparent sides
- Gull wing option
- Transported by 4×4
- Air conditioning
- Optional internal rear door for temperature control
- Demountable body which allows exhibition space to be dropped on to the floor
- Lighting
- Quick to set up. The unit can be operational within 15 minutes whilst retaining the look and feel of a stand-alone structure
"On-demand culture was one of the starting points when we started developing the Glitch concept."
Hiring Options
- No minimum hire period
- Available for dry hire or full production
- Fully branded hire available
- Optional 4 x 4 and driver available for hire
- Bespoke lighting available
- Full production fit-out available