Porsche Cars Australia (PCA) has recently unveiled its fantastic new mobile experience that takes the German sports car on a road trip across the country. The initiative aims to take the cars to locations that do not currently have a Porsche Centre. The “Porsche in Motion” experiential roadshow is set to travel along the East coast until the end of the year, and into 2018.
The fantastic Porsche in Motion design consists of two mobile trailers or “pods”. One of the pods plays host to a brand experience and the other acts as a mobile showroom. The high quality pods reflect the engineering know-how synonymous with Porsche and provides prospective Porsche customers and fans of the German marque with a similar premium experience found in a Porsche Centre.
Each pod is 10 metres long and three metres high, extending to over five metres once the roof has been extended during activations. The two pods are towed by the Porsche’s acclaimed 283 kW (385 hp) Cayenne S Diesel PlatinumEdition SUVs.
“This is an exciting initiative from Porsche Cars Australia, one that enables us to share our brand with audiences not close to a Porsche showroom. The concept allows us to reach a new audience through an innovative and complete brand experience,” says PCA CEO and Managing Director.
The brand pod reinforces the heritage of the German supercar manufacturer, it also underlines the Intelligent Performance philosophy and the future of the sports car. Equipped with LED screens, virtual reality stations, sound and vision touchscreen consoles and Porsche Driver’s Selection display, the pod offers a hands-on personal experience of Porsche.
Porsche’s new car range will be the focus for the showroom pod, with potential customers having the opportunity to configure their own Porsche via the ‘fitting lounge’ and Porsche Car Configurator.
We’d like to extend our congratulations to Porsche for a fantastic concept and execution which we are sure will provide fantastic results.
Jonathan Bramley is the Managing Director of The Clear Idea, a company that specialises in helping automotive brands engage with customers in non-traditional environments. Their services include structure design, manufacture and roadshow execution.
The Clear Idea’s clients include Aston Martin, Audi, BMW, Ford, McLaren, Mercedes, Mini, Porsche.
More information can be found at www.theclearidea.com