The Clear Idea was approached by Cool Sculptings to supply a solution that would meet all their needs for their latest experiential campaign. We decided our Exhibition vehicle would be the perfect fit.

 

In the brief CS wanted a customer experience that would be informative, interesting and most importantly fun. The other key element was the necessity to be mobile with a minimal set up time. TCI set to work! With full branding, HD screens, installed experiential machine, connectivity portals and branded furniture the TCI Exhibition truck was transformed into the Cool Scupltings’ truck.

During the tour in Amsterdam a 3 pronged campaign took place

 

  • General public engagement
  • Clinic customer engagement
  • Mass drive around public awareness.

 

The whole campaign was lauded by Cool Sculptings as a resounding success. The awareness and understanding of their fat reduction product was experienced by their target market and also across the people of Amsterdam!

 

 

 

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