LED ShowTruck
Interactive digital spectacle meets elevated entertainment, commanding attention from street to sky.
Dual 5 m LED Screens
Fully Brandable
Up to 60 People
LED Exhibition Truck For Hire
The LED ShowTruck is a 26-tonne dual-deck exhibition truck with two 5-metre high-definition LED screens — one on each side — a weather-protected upper deck with retractable canopy, and rear vehicle loading ramps that allow cars and large display items to be driven directly into the interior.
The lower deck operates as a configurable exhibition space where the LED screens can be swapped for opening gull wing panels, clear doors, or open sides with safety handrails, making this the most versatile exhibition truck available for hire in the UK.
The upper viewing deck is accessed via a retractable rear staircase, with all handrails and safety barriers operated from an onboard hydraulic system using a wireless controller, and an integrated canopy providing weather protection for static events.
How the LED Exhibition Truck Works
The LED ShowTruck operates as both a mobile exhibition platform — moving through parade routes, marathon courses, and city streets with live LED content playing on both sides — and as a static branded venue, parked at a location with the upper deck canopy deployed and the lower deck configured for guest access, product display, or vehicle showcase.
LED content is played in HD MP4 format and can be updated in real time during an activation. The exhibition truck is powered by a 16 KVA super-silent onboard diesel generator for mobile operation, or connects to 16-amp single-phase land power for extended static events, with The Clear Idea managing all logistics, content scheduling, driver coordination, route planning, permits, and on-site crew.
Dual 5-Metre LED Screens
Two high-definition 3.9mm pixel pitch LED screens
DJ and AV Ready
Built in sound, power and plugs.
Weather Protected Deck
Canopy cover and non slip flooring.
Flexible Display Setup
LED screens removable or replaceable.
Hydraulic Safety System
Push button deployment for secure hosting.
Vehicle Loading Ramps
Integrated ramps for cars or large items
How Brands Use the ShowTruck
Our Show Truck is a versatile mobile platform designed to deliver impact at scale, from city streets to major event routes. It combines presence, practicality, and premium presentation in one adaptable unit.
Football Parades
Create high-impact branded engagement points along marathon routes, race circuits, and sporting events. The ShowTruck acts as a mobile stage, live-streaming content hub, or branded activation space that moves with the energy of the event, broadcasting content on dual LED screens and maximising visibility at every point along the course.
Ceremonial and Civic Events
Blend modern activation with tradition. From Lord Mayor’s shows to official city celebrations, the ShowTruck delivers broadcast-level branding and digital content display while fitting seamlessly into formal processions, with the retractable canopy and safety systems meeting all public event requirements.
Sports and Marathon Activations
Create high-impact branded engagement points along marathon routes, race circuits, and sporting events. The ShowTruck acts as a mobile stage, live-streaming content hub, or branded activation space that moves with the energy of the event, broadcasting content on dual LED screens and maximising visibility at every point along the course.
Parades and Public Celebrations
Become the focal point of the procession. The ShowTruck transforms into a moving brand experience with digital content playing to street-level audiences on both sides, while the weather-protected upper deck provides a live entertainment platform for performers, DJs, and VIP guests throughout the parade route.
Automotive Showcases
Turn mobility into a premium showroom. Designed to transport and display vehicles via integrated rear loading ramps, the ShowTruck elevates automotive launches, dealer tours, and product presentations with a dynamic on-the-road showcase that combines vehicle display below with VIP hospitality above.
How Brands Use ShowTruck
Our Show Truck is a versatile mobile platform designed to deliver impact at scale, from city streets to major event routes. It combines presence, practicality, and premium presentation in one adaptable unit.
Create high-impact branded engagement points along marathon routes, race circuits, and sporting events. The ShowTruck acts as a mobile stage, live-streaming content hub, or branded activation space that moves with the energy of the event, broadcasting content on dual LED screens and maximising visibility at every point along the course.
Become the focal point of the procession. The ShowTruck transforms into a moving brand experience with digital content playing to street-level audiences on both sides, while the weather-protected upper deck provides a live entertainment platform for performers, DJs, and VIP guests throughout the parade route.
Turn mobility into a premium showroom. Designed to transport and display vehicles via integrated rear loading ramps, the ShowTruck elevates automotive launches, dealer tours, and product presentations with a dynamic on-the-road showcase that combines vehicle display below with VIP hospitality above.
Celebrate victories with scale and impact. The ShowTruck provides a secure, elevated platform for teams, trophies, mascots, and live fan engagement, with hydraulic safety handrails engineered for large crowds and high-profile moments while LED screens display club content and sponsor messaging along the route.
Blend modern activation with tradition. From Lord Mayor's shows to official city celebrations, the ShowTruck delivers broadcast-level branding and digital content display while fitting seamlessly into formal processions, with the retractable canopy and safety systems meeting all public event requirements.
LED ShowTruck Technical Specifications
| Specification | Details |
|---|---|
Vehicle type | Dual-deck exhibition truck |
Guest capacity | Up to 60 people |
Side LED screens (x2) | Approx. 5m x 2m each, 3.9mm pixel pitch |
Upper deck | Weather-protected with retractable canopy |
Safety system | Hydraulic handrails and barriers, wireless controller |
Vehicle loading | Rear ramps with integrated floor lashing rails |
Generator | 16 KVA super-silent diesel |
Static power | 16-amp single-phase land power input |
Audio | Full onboard speaker system with DJ platform |
Branding | Full vinyl wrap + LED screen content |
Operation modes | Mobile (parade/route) and static (venue) |
LED Exhibition Truck Case Studies
CASE STUDY
Ford at the London Marathon
Ford turned the LED ShowTruck into a high-energy digital cheering point at mile seventeen of the London Marathon, using the 5-metre LED screens to stream personalised messages to runners in real time and electrify the crowd along the route. The exhibition truck operated as a combined live-streaming hub and branded entertainment stage, with Ford Go Electric content displayed on the LED screens while the upper deck hosted performers and brand ambassadors who boosted runners and spectators throughout the event.
CASE STUDY
Lidl at London Pride
Lidl transformed the LED ShowTruck into a vibrant moving stage for their London Pride activation, using the dual LED screens to display bold Pride-themed brand content while the upper deck provided a live entertainment platform for performers and guests along the parade route. The exhibition truck delivered a high-visibility brand presence that combined digital content spectacle with live crowd engagement across the entire Pride procession through central London.
CASE STUDY
Allianz at the Milano Cortina 2026 Paralympic Torch Relay
Allianz partnered with The Clear Idea to support the Milano Cortina 2026 Paralympic Torch Relay with a mobile LED ShowTruck built for visibility, energy, and seamless delivery across Italy. The exhibition truck provided a high-impact digital activation platform along the relay route, broadcasting sponsor content and torch relay coverage on the dual LED screens while engaging communities and spectators at each stop of the national relay programme.
Why Choose an LED Exhibition Truck Over Traditional Formats
A traditional exhibition truck uses static vinyl wraps or opening panel sides to display products — the branding is fixed, the content doesn’t change, and the vehicle functions either as a display unit or as a stage, but rarely both simultaneously. The LED ShowTruck replaces static panels with modular 5-metre LED screens that can display full-motion video, live streaming content, animated graphics, and real-time messaging — while the dual-deck layout provides a separate upper deck for live entertainment and VIP hosting at the same time.
A standard mobile LED screen truck displays digital content but offers no guest experience, no upper deck, and no vehicle loading capability. The LED ShowTruck combines LED content display, a weather-protected entertainment deck, and rear vehicle loading ramps in one modular exhibition truck — and can be reconfigured between LED, hospitality, and automotive showcase modes for different campaigns.
The LED ShowTruck is part of The Clear Idea’s Show Vehicle Range — a fleet of purpose-built exhibition trucks and promotional vehicles designed for brand activations, parades, experiential campaigns, and hospitality events.
The range includes LED-equipped trucks and buses with digital screens, modular side configurations, upper entertainment decks, and vehicle loading capability, each engineered for maximum visual impact and guest engagement at public events and touring campaigns. Explore the full range below to find the right show vehicle for your activation.
LED HyperBus
THE NEXT GENERATION IN BRAND ACTIVATION & HOSPITALITY WITH THE WORLD'S MOST ADVANCED PARTY BUS
FEATURES
- LED Screens on all sides
- Up to 60 people
- Two deck layout
LED ShowTruck
INTERACTIVE DIGITAL SPECTACLE MEETS ELEVATED ENTERTAINMENT COMMANDING ATTENTION FROM STREET TO SKY
FEATURES
- Dual 5 m LED screens
- Up to 60 people
- Fully brandable
Hospitality ShowTruck
DUAL-DECK PARTY PERFECTION – MAXIMUM HOSPITALITY CAPACITY WITH NON-STOP ENTERTAINMENT
FEATURES
- Dual deck hospitality
- Up to 60 people
- Fully brandable
Hospitality + Car Showcase ShowTruck
AUTOMOTIVE THEATRE MEETS ELEVATED HOSPITALITY HERO YOUR VEHICLES IN LUXURY
FEATURES
- Hero car display
- Move 2 vehicles
- Premium upper deck hosting
LED ShowTruck — Frequently Asked Questions
What is an exhibition truck?
An exhibition truck is a purpose-built vehicle used by brands for product displays, brand activations, parades, and experiential marketing events. The LED ShowTruck is a dual-deck exhibition truck with two 5-metre LED screens, a weather-protected upper entertainment deck, and rear vehicle loading ramps, available for hire across the UK and Europe.
How much does exhibition truck hire cost?
The Clear Idea provides agreed baseline rates for the LED ShowTruck and can share an upfront cost guide on request. Final quotations are tailored to each activation and typically cover the vehicle, driver, LED content production, vinyl wrapping, interior configuration, project management, logistics, route planning, permits, and on-site crew.
What size are the LED screens on the ShowTruck?
The LED ShowTruck features two side-mounted LED screens, each measuring approximately 5 metres by 2 metres with a 3.9mm pixel pitch. The screens deliver broadcast-quality HD video content visible in all lighting conditions.
Can the LED screens be removed or changed?
Yes. The LED ShowTruck is a modular exhibition truck — the side LED screens can be removed and replaced with opening gull wing doors, clear glass panels, or open sides with safety handrails. This allows the same vehicle to be configured for LED content display, open hospitality events, or automotive showcases depending on the brief.
Can vehicles be loaded into the LED ShowTruck?
Yes. The exhibition truck includes integrated rear loading ramps with floor-mounted lashing rails for securing vehicles during transit. It can transport and display up to two vehicles, with an option to tow a transparent trailer housing a third car.
Is the upper deck weather protected?
Yes. The upper deck includes a retractable canopy with a central support frame that provides shelter during static events. The non-slip deck surface and hydraulic safety handrails ensure safe access and operation in all weather conditions.
How is the LED ShowTruck powered?
The exhibition truck carries a 16 KVA super-silent diesel generator that supplies 3-phase 32-amp continuous power for all LED screens, hydraulics, lighting, audio, and client equipment. For extended static events, the vehicle can connect to a 16-amp single-phase land power input.
Can the LED ShowTruck be used for parades?
Yes. The LED ShowTruck is regularly used at parades, pride marches, and public processions. The LED screens display dynamic content to audiences along the route, while the upper deck provides a weather-protected platform for performers and VIP guests. Lidl used the LED ShowTruck at London Pride as a moving branded stage.
What branding options are available?
The exhibition truck exterior can be fully wrapped in temporary low-tack vinyl alongside the LED screen content, providing both static and dynamic branding. Interior branding, custom configurations, and all content production for the LED screens are handled by The Clear Idea.
Does the LED ShowTruck comply with city driving regulations?
Yes. The LED ShowTruck is equipped with a full DVS (Direct Vision Standard) system for inner-city operation and a smart tachograph for EU compliance. The overall travelling height of 4,000mm provides legal access throughout the UK and EU.
Exhibition Truck Hire Across the UK & Europe
The LED ShowTruck is available for exhibition truck hire across the United Kingdom, Europe, and internationally. We deliver fully managed brand activations, parade activations, marathon cheering points, and experiential campaigns with all logistics, permits, route planning, and on-site crew handled in-house.
- United Kingdom — exhibition truck hire London, Manchester, Birmingham, Glasgow, Edinburgh, Cardiff, Bristol, Leeds, Liverpool, Newcastle, Silverstone, Goodwood, and nationwide parade routes, marathon courses, and event locations.
- Europe — exhibition truck activations Germany, Austria, France, Netherlands, Belgium, Switzerland, Scandinavia, Italy, Spain, and pan-European touring campaigns. Full DVS and smart tacho compliance for cross-border operation. Permits, customs, and venue liaison handled end-to-end.
- International — exhibition truck deployment United States, Middle East, and Asia-Pacific delivered on request.
Let’s Bring Your Idea to Life
From initial idea to final delivery, we manage the entire process so you don’t have to juggle multiple partners or worry about the details. One experienced team overseeing everything from planning to execution.
We handle: