Harley Davidson: LiveWire

why we do it

Harley Davidson sought our expertise to provide a showcase for their new Harley Davidson electric bike, Live Wire including the stunning new Del Mar model, as part of their 120th-anniversary celebration and their presence at the Sturgis bike rally.

They wanted an interactive experience that would allow visitors to engage and learn more about their new electric bike range – Live Wire. And that’s exactly what they got.

Introducing the Live Wire: Electrifying the Celebration

The showcase’s first outing was to Veterans’ Park in Milwaukee during the 120th-anniversary celebration. The Live Wire showcase was a remarkable success. It attracted over 7,000 visitors during the three-day event and generated significant interest in these ground-breaking products. You can learn more about the activation on the next few pages.

Compact and highly versatile, the expanding showcase measured 44 feet and upon arrival expanded to 16 feet wide with the push of just a few buttons. The unit deployed in just 15 minutes upon arrival at Vet’s Park and all that was left to do was to arrange the furniture, loads the bikes and turn the lights on.

LiveWire: Shining Among Petrolheads

The sleek, modern design featured an 85″ screen displaying AV content, air conditioning, a Sonos
sound system, wireless internet and lots of Harley merch for their loyal fanbase to purchase. Out-of-
hours there the unit was put into ‘night-mode’ ensuring the showcase stood out in the crowd. The unit was produced in Denver, Colorado and transported to Milwaukee where it was set up by our team.


“The expandable showcase was very eye-catching and easy to set up.

Thanks again for partnering with LiveWire for our 120th anniversary and at Sturgis. We were glad to make such a big impact at these events and your expandable showcase was a huge part of that.”

Anna Frazier, Events & Tour Lead

Case study

Our detailed case study delves into every aspect of this project, from concept to execution. It’s a story of rapid innovation, strategic planning, an exceptional execution. Get exclusive insights into how we brought Harley’s vision to life.

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