We were delighted to be asked to help software giant SAP to showcase their skills across the Netherlands. We created a mobile innovation centre that could be taken to SAP customers rather than asking their customers to come to them. Each week the Run Live Truck team worked on developing SAP cloud apps on board the truck to help the client solve key business issues.

The office conversion of The Clear Idea truck, fully equipped with air conditioning, plug points, coffee machine, 55 inch flat-screen, allowed SAP to showcase their skills at their clients’ convenience. The campaign has been nominated as “Best Marketing Program Awards 2017”. Please see award wins below.

The Brief

SAP decided they wanted to take innovation to their customers. Rather than booking meeting rooms for a week, SAP briefed us to create them a mobile work studio which would allow their customers to come on board with them for a week and develop a software solution to help their business.

The Solution

Our solution was to create an on board space equipped with a technology infrastructure to allow SAP to work with their clients. The SAP Run Live Truck included;

  • Internet connection
  • Widescreen TV
  • Conference table and chairs
  • On-board heating and air conditioning
  • Coffee machine and water cooler
  • Lighting
  • Run Live Truck Branding

The Result

The SAP Run Live Truck has been nominated as one of the best marketing campaigns of 2017. The results will be announced in December so watch this space. Good luck SAP!

Update: SAP Run Live Truck won;

  • Gold: B2B Content Marketing Awards
  • Best Marketing Program of the Year, ChannelWeb
  • LinkedIn Global Marketing Award of the Year (runner up)