Honda came to us needing a way to display the Honda E – their flagship electric vehicle – at three different events across Germany. They wanted a roadshow structure that was not only transparent, customisable and stylish enough to show off the Honda E, but also sturdy and protective to ensure it didn’t get damaged.

It had to be able to fit in and make an impression in three very different locations: outside a riverside eco hotel in Cologne; outside an art gallery in Frankfurt; and inside a shopping centre in Berlin.

Fortunately, we had exactly what they needed.

Our transparent showcase (6m x 2.5m x 2.2m) is the largest display structure of its type: the only roadshow display vehicle of this size that offers a full, in-the-round viewing experience of the product inside, without interruptions or structural breaks on any of the four transparent walls.

And based on the response we received from the client, and the response Honda received from visitors at each site, it went down a storm.

The Structure

We delivered the structure itself to the Honda in Cologne, already complete with bespoke branding, flooring and vinyl graphics according to the client’s specifications. There, the Honda E was carefully maneuvered into the structure using loading ramps by one of Honda’s specialist drivers. Then it was ready to hit the road.

The structure – made of 8mm reinforced polycarbonate sheets and fully transparent on all sides – is a trailer that attaches to a 4×4 that was easily driven to each location. To maintain the premium look and feel of the display, we attached Honda branded panels to the underside of the showcase, hiding the wheels. These metal skirts create the impression of a sleeker and more permanent free-standing display.

The Events

Before the car’s grand unveiling at the IAA 2019 in Frankfurt, the Honda E was taken on a whirlwind tour across Germany. Cologne: In Cologne, the car was displayed at the Hyatt Regency, a luxury hotel by the River Rhine, where it attracted considerable interest from hotel guests and other intrigued passersby.

Berlin: In Berlin, the structure was displayed inside a shopping centre where it was seen by thousands of visitors and generated a lot of excitement.

Frankfurt: In its final stop just down the road from the IAA 20019, the Honda E was displayed outside the Frankfurter Kunstverein, a nearly 200 year-old art gallery in the heart of the city, dedicated to contemporary and upcoming artists.

The Feedback

“Working with The Clear Idea was very easy from start to finish, they are a truly professional outfit. The display box absolutely caught the eye! The manoeuvrability of the box enabled us to easily position our prototype car in high footfall areas.”

“The whole project was deemed a huge success and I look forward to working with The Clear Idea team again.”

Ren Masayuki, Global Account Director