The Clear Idea was approached by experiential agency Iris Worldwide to create a roadshow platform for their client Adidas.
The brief was to create a visually appealing transparent showcase that could be toured around 5 a-side football venues in London to launch the revolutionary GLITCH boot. Read the Campaign Magazine article to understand the fascinating marketing and use of social media behind this revolutionary boot launch.
The state-of-the-art unit had to be easy to transport and act as a presentation platform for the new boot whilst also accommodate boot fittings and an entertainment area for customers waiting for their boot to be fitted.
The result was a transparent showcase with built-in lighting, temperature control, FIFA 2017 Play Station zone, multi-boot display racks and a built-in fitting area. The unit was powered by an external generator which powered the scene lighting and the built-in air conditioning unit.
The unit was operational 4 days a week with evening activations during the week and morning activations over the weekend. Given the various destinations for the 4 month tour were based around Greater London we hired a storage solution in London which acted as a base. We also dedicated a driver and 4×4 to the tour for the entire 4 months. The driver lived locally to the storage centre to ensure as many risks as possible concerning the logistics were mitigated.
Iris Worldwide’s Adidas Glitch campaign won;
5 Cannes Lions (2017)
Gold Clio Sports Award for Innovation
Silver Clio Sports Award for Apps