BMW Roadshow

WHY

Amuse, the official agency for BMW in Greece approached us because they wanted to create an unforgettable launch experience for the all-new BMW X2, taking it on a tour across Greece to introduce this remarkable vehicle to potential customers and BMW car dealers

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They wanted an interactive platform that extends beyond being visually captivating. Visitors are encouraged to step aboard, explore, and engage directly with the BMW X2, gaining an in-depth understanding of the vehicle. In less than a month from our very first call with Amuse, we had discussed, drafted, design, built and delivered the exact vehicle they needed for their dream roadshow experience.

bmw x2 inside a transparent exhibition truck in Greece

SOLUTION

Our roadshow truck is an 8.55m marvel, extending to 10m with steps. With a spacious 6m body length, it stands 3.5m tall and spans 2.5m in width, offering a standout presence. We also introduced the Gullwing doors – sides that could be opened wide Operating on solar power and an onboard generator, it's both eco-friendly and efficient.

case study

Our detailed case study delves into every aspect of this project, from concept to execution. It’s a story of rapid innovation, strategic planning, an exceptional execution. Get exclusive insights into how we brought BMW’s vision to life.

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bmw x2 inside a transparent exhibition truck in Greece

TESTIMONIAL

“Safety and reliability were for sure two things that stood out during this collab! Jonathan and the whole team has been great and swift to solve any requests or questions that we might have had.”

  - Linda Zoidze, Amuse, Greece.