Our brief was to create a stand-out roadshow solution to help launch the Kylie Cosmetics range across the UK. The event solution was visiting several locations so it had to set up quickly, be fully self-contained and, of course, pink!
A modification to our Transparent Truck provided the perfect solution. We re-engineered the entrance and staircase to provide an inviting start to the customer experience. The design also included;
The roadshow hits the UK visiting several destinations over a two week period in the run-up to Christmas. The Clear Idea is providing a fully-outsourced logistics solution to execute the tour. Event spaces were booked through Space & People. Destinations include;
The campaign generated huge interest on social media and in the trade press.
"On-demand culture was one of the starting points when we started developing the Glitch concept."
