Our brief was to create a stand-out roadshow solution to help launch the Kylie Cosmetics range across the UK. The event solution was visiting several locations so it had to set up quickly, be fully self-contained and, of course, pink!
A modification to our Transparent Truck provided the perfect solution. We re-engineered the entrance and staircase to provide an inviting start to the customer experience. The design also included;
The roadshow hits the UK visiting several destinations over a two week period in the run-up to Christmas. The Clear Idea is providing a fully-outsourced logistics solution to execute the tour. Event spaces were booked through Space & People. Destinations include;
The campaign generated huge interest on social media and in the trade press.
We have been privileged to work with multiple brands in the beauty market (Dior, Avon, Tanologist, CoolSculpting, Mejuri).
As the beauty industry evolves and with our enhanced roadshow credentials, we look forward to continuing to lead in the beauty roadshow arena and expanding our innovative roadshow solutions