Beauty Roadshows
Campaign overview
Our brief was to create a stand-out roadshow solution to help launch the Kylie Cosmetics range across the UK. The event solution was visiting several locations so it had to set up quickly, be fully self-contained and, of course, pink!
A modification to our Transparent Truck provided the perfect solution. We re-engineered the entrance and staircase to provide an inviting start to the customer experience. The design also included;
- A full vinyl wrap
- Internal and external neon Kylie signs powered by the on-board generator
- Arcade-style claw
- grabber for a chance to win a prize
- Popcorn maker
- Product sampling units
- Selfie staircase
- Giant Christmas bow mounted to the roof
- On-board lighting, heating AC unit
The Roadshow
The roadshow hits the UK visiting several destinations over a two week period in the run-up to Christmas. The Clear Idea is providing a fully-outsourced logistics solution to execute the tour. Event spaces were booked through Space & People. Destinations include;
- London Kings Cross
- Bluewater Shopping Centre
- The Bullring Birmingham
- Liverpool One
- Manchester
- Spinningfields
The campaign generated huge interest on social media and in the trade press.
Features
- 4 transparent sides
- Gull wing option
- Transported by 4×4
- Air conditioning
- Optional internal rear door for temperature control
- Demountable body which allows exhibition space to be dropped on to the floor
- Lighting
- Quick to set up. The unit can be operational within 15 minutes whilst retaining the look and feel of a stand-alone structure
"On-demand culture was one of the starting points when we started developing the Glitch concept."
Hiring Options
- No minimum hire period
- Available for dry hire or full production
- Fully branded hire available
- Optional 4 x 4 and driver available for hire
- Bespoke lighting available
- Full production fit-out available