Beauty Roadshows

Campaign overview

Our brief was to create a stand-out roadshow solution to help launch the Kylie Cosmetics range across the UK. The event solution was visiting several locations so it had to set up quickly, be fully self-contained and, of course, pink!

A modification to our Transparent Truck provided the perfect solution. We re-engineered the entrance and staircase to provide an inviting start to the customer experience. The design also included;

  • A full vinyl wrap
  • Internal and external neon Kylie signs powered by the on-board generator
  • Arcade-style claw
  • grabber for a chance to win a prize
  • Popcorn maker
  • Product sampling units
  • Selfie staircase
  • Giant Christmas bow mounted to the roof
  • On-board lighting, heating AC unit

The Roadshow

The roadshow hits the UK visiting several destinations over a two week period in the run-up to Christmas. The Clear Idea is providing a fully-outsourced logistics solution to execute the tour. Event spaces were booked through Space & People. Destinations include;

  • London Kings Cross
  • Bluewater Shopping Centre
  • The Bullring Birmingham
  • Liverpool One
  • Manchester
  • Spinningfields

The campaign generated huge interest on social media and in the trade press.

Features

We have been privileged to work with multiple brands in the beauty market (Dior, Avon, Tanologist, CoolSculpting, Mejuri).

As the beauty industry evolves and with our enhanced roadshow credentials, we look forward to continuing to lead in the beauty roadshow arena and expanding our innovative roadshow solutions

"On-demand culture was one of the starting points when we started developing the Glitch concept."

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