adidas GLITCH Product Launch
A purpose-built Transparent Showcase Box toured Greater London five-a-side pitches for four months to launch the adidas GLITCH football boot — winning 5 Cannes Lions
adidas GLITCH — Product Launch Brief
Experiential agency Iris Worldwide briefed The Clear Idea to help launch adidas’ revolutionary football boot — GLITCH. The concept required a fully mobile, transparent exhibition vehicle that could function as an on-site fitting room, product showcase, and brand space at five-a-side football pitches across Greater London.
The Clear Idea built a purpose-designed Transparent Showcase Box with integrated LED lighting, temperature control, multi-boot display racks, and a dedicated fitting area — all mounted on a concealed chassis and towed by a 4×4 for rapid deployment between locations.
The GLITCH Tour — Four Months Across Greater London
For four months, the Transparent Showcase Box toured five-a-side football pitches across Greater London, setting up each evening to meet local players where they played. Beyond the build, The Clear Idea also developed the activation concept — including a FIFA PlayStation gaming area for players waiting for their boot fitting.
The campaign became a cultural crossover between grassroots football, technology, and mobile retail, connecting the adidas GLITCH boot directly with the community it was designed for.
The Transparent Showcase Box — Built To Move
The Transparent Showcase Box combined smart engineering with high visual impact for the adidas GLITCH activation. It featured LED-lit panels on all sides, climate control for year-round comfort, wheelchair access ramps for full accessibility, and flexible power options from mains to generator.
Purpose-built for 4×4 towing, the exhibition vehicle could be deployed within minutes — ideal for the fast-moving, high-energy urban activations that the GLITCH campaign demanded.
On-Site Experience — Culture, Commerce, and Community
The adidas GLITCH product launch was as much about culture as it was about footwear. The boots featured an interchangeable design — an inner shoe and removable outer skin — sold exclusively through an invite-only mobile commerce model.
At each stop, players engaged in community games, gaming challenges, and social content creation inside and around the Transparent Showcase Box, all built around the adidas mantra of rewarding creativity and self-expression.
Award-Winning Campaign
The adidas GLITCH campaign by Iris Worldwide and The Clear Idea won multiple major industry awards, including 5 Cannes Lions, a Gold Clio Sports Award for Innovation, and a Silver Clio Sports Award for Apps.
This recognition underlines how the project pushed boundaries in experiential marketing, mobile retail, and product launch activation — proving that a Transparent Showcase Box on a five-a-side pitch can outperform traditional launch formats.
Moments from the GLITCH Roadshow
From East London pitches to mobile retail on the move — a visual journey.
Ready to Launch Your Product on the Move?
The adidas GLITCH activation proved what happens when a mobile exhibition vehicle meets a culture-first launch strategy — 5 Cannes Lions and a grassroots community campaign that redefined how football boots reach their audience.
Whether you’re launching a disruptive product, building community engagement, or touring across cities, The Clear Idea’s Transparent Showcase Box is available for hire, lease, or bespoke configuration.
