Fleet Procure Live 2026 at Millbrook Proving Ground brought together the UK's leading fleet operators, leasing companies, and automotive OEMs — and The Clear Idea delivered two automotive brand activations on site. A Pulse Container L for Polestar and a Pulse Drop Deck for Omoda, Jaecoo and Chery: two products, two briefs, one shared result — a weatherproof, fully branded space that kept fleet conversations moving all day.
Two brands, two units — what was deployed at Fleet Procure Live
Polestar ran their activation from a Pulse Container L — The Clear Idea's 42m² expandable container unit. Inside, Polestar dressed the space as a working fleet engagement hub: coffee bar, product consultation area, and test drive sign-up, with the Polestar 5 and Polestar 3 on external display. The Pulse Container L gave the brand a defined, controllable environment away from the main showground — professional, calm, and entirely on-brand.
Omoda, Jaecoo and Chery took the Pulse Drop Deck — The Clear Idea's premium expanding lounge trailer. The Drop Deck's low-profile entry and wide-format opening created a spacious hospitality environment: seating zones, a reception desk, and branded wall graphics displaying the Omoda and Jaecoo vehicle range alongside Chery's Tiggo and CSH hybrid branding. Test drive booking was handled from the front of the unit, with a lounge zone at the rear for dealer briefings.
The Polestar activation: a 42m² fleet engagement space on wheels
The Pulse Container L is the larger of The Clear Idea's two Pulse Container configurations, deploying to 42m² of usable interior floor space. For Polestar at Fleet Procure Live, that footprint housed a dedicated barista bar with a Recaro seat display unit inside, interactive product information for the full Polestar line-up — Polestar 2, 3, 4, and 5 — and a consultation area for fleet account discussions. The unit was climate-controlled, fully lit with linear LED strips, and operated independently of site power infrastructure.
Outside, Polestar positioned the Polestar 5 on a dedicated display plinth directly in front of the Container, with branded signage columns and feather flags extending the footprint across the hardstanding. The result was a structured brand zone — not a marquee or a stand, but a permanent-feeling space that arrived in a single vehicle movement and deployed in under two hours.
"As varied weather conditions challenged other activations on site, our units continued without interruption — a strong real-world reminder of how modular event spaces perform when conditions test them."
— The Clear Idea, Fleet Procure Live 2026
Fleet Procure Live runs on an outdoor hardstanding site at Millbrook, exposed to whatever the English spring decides to deliver. On the day, weather varied significantly — and while a number of activations on site were visibly disrupted, the Pulse Container L and Pulse Drop Deck operated without interruption. Climate control kept the interiors at a consistent temperature. The glass-panel frontage created visibility from the showground while maintaining an enclosed, professional atmosphere inside.
The Omoda, Jaecoo and Chery activation: a dealer lounge and test drive hub
The Pulse Drop Deck gave Omoda, Jaecoo and Chery a dual-function space: a reception and test drive booking station at the front of the unit, and a relaxed lounge environment further in, built for dealer briefings and fleet buyer conversations. The interior was dressed with branded Omoda | Jaecoo wall graphics, a branded reception counter, soft seating, planting, and large-format vehicle imagery. A second branded unit — a Chery Tiggo signage totem — anchored the exterior zone to the right of the Drop Deck.
Outdoors, grey lounge furniture extended the hospitality zone onto the hardstanding — a considered choice that opened up the space during dry periods and kept foot traffic flowing naturally through the activation. The Pulse Drop Deck's side-opening configuration meant the interior was visible from across the showground, drawing attendees in without requiring signage to do all the work.
The three brands — Omoda, Jaecoo, and Chery Tiggo — were accommodated within a single unit, with interior zoning and graphics creating distinct product areas without compartmentalising the space. For a fleet event where time-poor fleet managers want an overview rather than a hard sell, that open-plan approach worked well.
Pulse Container or Pulse Drop Deck: which suits a fleet event?
Both products appeared at the same event, serving the same broad brief — a professional, enclosed brand space for fleet buyer engagement — but they solve it differently. The table below outlines the key differences as they apply to fleet and automotive activations.
| Feature | Pulse Container L | Pulse Drop Deck |
|---|---|---|
| Interior floor area | 42m² (L) / 32m² (M) | Approx. 30–36m² deployed |
| Entry configuration | Side-opening glass panel frontage | Drop deck — low-profile, wide-opening |
| Typical automotive use | Fleet engagement hub, multi-model showcase, hospitality | Dealer briefings, VIP lounge, test drive sign-up |
| Exterior branding | Full-wrap graphics on all panels | Full-wrap graphics, tow vehicle concealed on site |
| Vehicle display compatibility | Works alongside external vehicle display plinths | Works alongside external vehicle display plinths |
| Mobility | HGV-towed — single vehicle movement | Trailer — requires tow vehicle |
| Best suited to | Longer deployments; multi-day events; permanent-feel activations | Touring fleet events; premium hospitality brief; fast turnaround |
At Fleet Procure Live 2026, Polestar's brief — a standalone fleet engagement space with capacity for a dedicated coffee bar, interactive product area, and consultation zone — suited the Pulse Container L. Omoda, Jaecoo and Chery's brief — a multi-brand lounge with test drive sign-up and dealer hospitality — was a natural fit for the Pulse Drop Deck's open-plan interior and ground-level flow.
The broader roadshow and brand activation fleet at The Clear Idea includes configurations for every brief size, from compact mobile kiosk units through to full LED ShowTrucks. For fleet events specifically, the Pulse range consistently delivers the combination of interior quality, weather resilience, and logistics simplicity that automotive clients require.
Why automotive brand activation at fleet events outperforms open-air displays
Fleet events like Fleet Procure Live provide venue access and a captive audience, but they do not provide a controlled brand environment. The shared showground means every OEM is competing for attention within the same visual field — flags, signage, and open-air displays in every direction. A mobile event space changes that equation entirely.
The Pulse Container L and Pulse Drop Deck give a brand a defined threshold — a point at which a prospect steps out of the event and into something that belongs entirely to that brand. Interior temperature is controlled. Audio is managed. The conversation happens without background noise or visual interference. For fleet buyers who attend multiple events in a year and can absorb a great deal of brand messaging without retaining much of it, that separation matters.
There is also the weather factor, which is not a minor consideration for outdoor UK events in May. The Clear Idea's units are fully enclosed structures. The brand presentation continues regardless of what the sky is doing. That is the practical case, set alongside the experiential one: a weatherproof, climate-controlled mobile event space with a coffee bar inside will consistently outperform a marquee or an outdoor display when the temperature drops and the wind picks up.
The Clear Idea has delivered automotive brand activations for McLaren, Porsche, Bentley, Aston Martin, BMW, Harley-Davidson, Tesla, and Polestar across more than 20 countries. Fleet Procure Live 2026 added Omoda, Jaecoo, and Chery to that client list — three Chinese brands making a concerted push into the UK fleet market, backed by a brand environment that matched their ambition on site.
Frequently asked questions
What is Fleet Procure Live?
Fleet Procure Live is the UK's leading outdoor fleet and automotive procurement event, held at the Millbrook Proving Ground in Bedfordshire. The event brings together fleet managers, leasing companies, and automotive brands for test drives, product launches, and B2B sales conversations. In 2026, participants included Polestar, Chery, Omoda, Jaecoo, and KGM, among others.
What is the Pulse Container and how does it work as an event space?
The Pulse Container is an expandable shipping container-style unit available in two sizes: M (32m²) and L (42m²). It deploys on-site without groundworks, expands to create a fully enclosed branded interior, and includes climate control, power, lighting, and full graphics wrapping. The Pulse Container L used at Fleet Procure Live 2026 gave Polestar a 42m² branded space for fleet customer engagement.
What is the Pulse Drop Deck and what makes it suited to automotive events?
The Pulse Drop Deck is an expanding hospitality trailer with a lowered deck profile, creating a premium lounge environment at ground level. For automotive events, the Drop Deck's wide-opening configuration and high-quality interior fit-out provide a comfortable, weatherproof space for dealer briefings, fleet buyer meetings, and test drive sign-ups — all away from the noise of the main showground.
Can TCI's event spaces handle outdoor automotive events in unpredictable UK weather?
Yes. Both the Pulse Container and Pulse Drop Deck are fully weatherproof, climate-controlled structures that operate independently of site infrastructure. At Fleet Procure Live 2026 at Millbrook, variable weather conditions disrupted several outdoor activations on site, while The Clear Idea's two units continued operating without interruption.
How far in advance should an automotive brand book a mobile event space for a fleet event?
For major UK fleet events such as Fleet Procure Live, SMMT Fleet Show, or CV Show, The Clear Idea recommends enquiring at least 12 weeks ahead. This allows time for brand specification, graphics production, interior fit-out, and logistics planning. For multi-stop roadshow tours supporting a fleet launch, planning typically begins 16–24 weeks in advance.
Which automotive brands has The Clear Idea worked with?
The Clear Idea has delivered automotive brand activations for McLaren, Porsche, Bentley, Aston Martin, BMW, Harley-Davidson, Tesla, and Polestar, among others, across the UK and Europe. The company's 25-year track record in automotive experiential marketing makes it one of the most experienced mobile event space providers for OEMs and fleet operators in the UK.
Planning a fleet event activation or automotive roadshow?
The Clear Idea provides mobile event spaces, hospitality trailers, and expandable brand environments for automotive OEMs, fleet operators, and dealer networks across the UK and Europe. Whether you need a single unit for a one-day fleet event or a multi-stop roadshow configuration, the team can spec the right product for your brief.
Talk to The Clear Idea about your event