When Redge emerged as a newly rebranded HVAC leader in Europe, the challenge was immediate and high-stakes: introduce a completely new name to the market while maintaining trust built over decades.
Formerly known as Lennox EMEA, Redge needed to educate distributors, customers, and partners across Europe—quickly, consistently, and memorably. Traditional launches wouldn’t cut it. Instead, Redge took its brand on the road.
The result? One of the most ambitious HVAC roadshows Europe has seen.
The Challenge: Brand Awareness at Scale
Following the rebrand, Redge faced several critical hurdles:
Zero brand recognition in key European markets
A diverse, geographically spread sales and distributor network
The need to showcase a full HVAC product portfolio
Rising costs of centralized training and trade shows
Redge needed a cost-effective, high-impact solution that could combine brand storytelling, product demonstration, and sales training—without disrupting day-to-day operations
The Solution: Redge On The Road
We proposed a fully bespoke mobile roadshow built around our Pulse Trailer—a state-of-the-art mobile exhibition unit designed to bring brands directly to their audiences.
Working closely with Redge and their design partners, we created an immersive environment that reflected Redge’s bold “Red on the Edge” positioning while remaining practical for live demonstrations and training.
This wasn’t just a truck—it became Redge’s mobile showroom, training academy, and trade stand all in one.
The Impact: Numbers That Tell the Story
The Redge European Roadshow quickly proved its value:
60 events across Europe
15 countries reached
11-month tour duration
300+ attendees at the Lyon launch alone
Beyond the numbers, the roadshow became Redge’s mobile trade show stand, eliminating repeated booth build costs while maximizing brand visibility at every stop.
A Proven Model for Brand Launches and Training
The Redge European Roadshow demonstrates how mobile brand experiences can deliver awareness, education, and engagement at scale. By combining creative design, logistics, and operational excellence, we helped Redge successfully introduce its new identity while strengthening relationships across Europe.
For brands navigating rebrands, product launches, or complex sales education, mobile roadshows offer unmatched flexibility and ROI.
Read the full Redge European Roadshow case study
Thinking about taking your brand on the road?
Let’s create a mobile experience that educates, engages, and delivers results—across borders and beyond expectations. Connect with us to begin at enquiries@theclearidea.com
