This July, the Aston Martin Aramco F1 team went on an unforgettable journey across the UK, celebrating the 2024 British Grand Prix and bringing the excitement of Formula 1 closer to the fans. Featuring the team’s latest F1 car displayed in a transparent exhibition box pulled by a red Aston Martin DBX 707, the setup was a clear highlight that captured attention at every stop.
The Tour
The journey began in London on July 3rd. The F1 car, showcased in our transparent exhibition box and pulled by a vibrant red Aston Martin DBX707, visited major cities including Birmingham and Manchester. The tour offered fans a personal look at the team and the car, building excitement for the upcoming Grand Prix.
Fans gathered at places like Victoria Station to meet the team, check out the car, and even grab some free merchandise. Each stop was a chance for fans to see the F1 car up close, learn about the race, and really feel part of the excitement.
Inspiring the Next Generation at Silverstone
Perhaps the most heartwarming stop was at Silverstone Primary School. Aston Martin Aramco surprised the students by bringing the F1 car right to their playground ahead of the British Grand Prix. The excitement was incredible!
The schoolchildren had the opportunity to create a special “good luck” banner to support Aston Martin Aramco F1 and Driver Ambassador, Jessica Hawkins. Jessica herself joined the fun, meeting with the students and sparking a passion for motorsport in the hearts of the next generation.
Showcasing the Transparent Exhibition Box
Our transparent exhibition box was a key part of this tour. It’s designed with four clear sides and built-in LED lights, so the Aston Martin Aramco F1 car was visible even during nighttime. The box is easy to set up and can be adjusted to sit right on the ground, turning into its own little stage. Not only does it protect the car, it also gives every fan a clear and bright view.
The box comes equipped with air conditioning, an optional internal rear door for enhanced temperature control, and a demountable body that can be lowered onto the floor, transforming into a standalone structure within just 15 minutes. Plus, it’s easily transported by a 4×4, making it perfect for moving with vehicles like the Aston Martin DBX 707.
This innovative design not only protected the valuable F1 car throughout the tour but also provided an engaging, interactive display that made the vehicle the centerpiece at every stop.
Thinking about making your next event stand out?
Looking to create a similar event? Our transparent exhibition box could be the perfect fit. It’s ideal for showing off high-value items or creating a buzz with live demos. Get in touch with us to see how we can help make your next showcase one to remember, ensuring your brand gets the spotlight it deserves.