A Year of Remarkable Journey at The Clear Idea

As we reflect on the remarkable journey that has been 2023, with pride and excitement that we, The Clear Idea, invite you to join us in revisiting the highlights of this extraordinary year. With every passing day, we’ve witnessed new horizons, embraced exciting challenges, and crafted unforgettable experiences that have left an indelible mark on our path. We’ve had the privilege of collaborating with exceptional partners and bringing unique visions to life. So, let’s embark on this journey together and explore the vibrant journey of achievements and adventures that defined our 2023 at The Clear Idea.


Celebrating Pride Season 2023

We were proud to have the privilege of crafting captivating floats for Pride Season 2023 once more. This year, we pushed our creative boundaries by introducing fresh and innovative float designs that truly captivated our clients. Our talented creative production team went above and beyond, and you can delve into the impressive outcomes right here 2023 Pride Parade

The Coca-Cola Pride Parade 2023 Float mobile exhibition trailer
The Coca-Cola Pride Parade Float


A Grand Collaboration with Amuse and BMW

But that’s not all; we’ve embarked on exhilarating collaborations as well. Partnering with Amuse, the official agency for BMW in Greece, was an adventure of a lifetime. Together, we set out to launch the new BMW X2 in a way that would leave a lasting impression. The result is an interactive, visually mesmerizing showcase that’s poised to make waves in Greece. Dive into the remarkable journey with us in BMW showcase.

BMW X2 is showcased inside a transparent mobile exhibition truck, brilliantly illuminated by powerful LED panels.


Taking Dell to Europe

Dell challenged us with a thrilling task: introducing their latest gadgets to the European market. Their goal was to bring their entire lineup of products and accessories closer to clients and distributors across Europe. Over the past 12 months, the Dell Tech Rally Mobile embarked on an epic journey, covering 18 countries, spanning 53,000 kilometers, and nailing an impressive 92 appointments—all without a hitch. We tackled logistical hurdles with finesse, ensuring secure parking, on-site power, navigating road closures, arranging accommodations for our dedicated driver, and more. You can dive into the details of this remarkable journey in our Dell European Roadshow Page.

Inside the Dell Tech Rally Mobile, with Dell's latest technology during the European Roadshow product exhibition unit


Harley Davidson’s 120th Anniversary Celebration

Harley Davidson’s 120th-anniversary celebration was another milestone in 2023. We had the privilege of showcasing the future of Harley Davidson—the Live Wire electric bike—in a grand celebration at Veterans’ Park in Milwaukee. Housed in a 44ft expanding VIP hospitality unit, the centerpiece featured two Live Wire bikes, including the stunning Del Mar model. Over three incredible days, our hospitality unit became a magnet for over 10,000 visitors, with many enthusiasts placing deposits for the Live Wire bike, heralding the future of electric riding. Explore our role in this celebration here Harley Davidson’s 120th anniversary.

Harley Davidson's LiveWire mobile exhibition unit showcase at Veterans' Park. T
Harley Davidson LiveWire S2 Del Mar model


Popeyes’ Grand Opening Spectacle

Lastly, we’re proud to be part of Popeyes’ journey as they celebrated the grand opening of their second UK branch in Yorkshire. The highlight of the celebration was the eye-catching orange Popeyes float, which dazzled the streets of Glasgow’s city center. Measuring 4×4, this vibrant spectacle heralded Popeyes’ new branch opening and offered shoppers a chance to win one of 1000 free chicken sandwiches. We take pride in being the architects of this vibrant orange float that added a touch of magic to Popeyes’ celebration. Dive into the details of this colorful extravaganza right here Popeyes’ Grand Opening.

The vibrant orange Popeyes float, towed by a sturdy black truck, marks the grand opening of Popeyes' exhibition unit


These remarkable collaborations and achievements in 2023 have set the stage for an exciting future at The Clear Idea. We’re eager to share more unforgettable adventures and successes in the dynamic world of creative production. As we wrap up this incredible year, we can’t wait to embark on our journey for 2024, which is sure to be filled with even more remarkable moments and creative innovations.