Amazon’s LGBT division, Glamazon, once again made a spectacular appearance at the London Pride Parade with their stunning 10-meter power float. We had the pleasure of building their float last year and were thrilled to do so again this year. It featured eye-catching perimeter branding that wrapped around the edge of the float, creating a bold and unmissable presence.
Located strategically at each corner were powerful speakers, ensuring that the energy and music flowed seamlessly throughout the parade. The float also included a practical side door, providing easy access for people to join in and celebrate.
Interestingly, Amazon’s Glamazon float was one of the last to set off this year, positioned towards the back of the parade. This placement did not diminish its impact, however; the float stood out with its vibrant design and lively atmosphere.
Sharing the spotlight, we also created a float for Procter and Gamble. This “low rider” float, stretching 13 1/2 meters long, was able to accommodate up to 60 people. Its design and size made it yet another notable entry in the parade, showcasing our capability to cater to diverse needs and concepts in float design.
The Amazon Glamazon float and the Procter and Gamble float were both testaments to our commitment to bringing brands to life in the most dynamic and engaging ways possible during such significant events.