Unleashing the Beast: The BMW X2 Roadshow Revolution

The phone rang at our office, and on the other end of the line, we heard the enthusiastic voice from an agency in Greece, goes by the name Amuse. It marked the beginning of an audacious journey. As the official agency for BMW in Greece, Amuse had a thrilling mission in mind: the launch of the new BMW X2, and they wanted it to be unforgettable.

The stunning new BMW X2 making its debut in Greece, showcased inside a transparent glass enclosure on a moving truck with remarkable Gullwing doors wide open – a truly remarkable automotive revelation.
The BMW X2 touring Greece in style, featuring our stunning Gullwing box.

The BMW X2, a symbol of luxury and innovation, deserved a grand stage, and we had a clear vision. We were determined to craft a roadshow truck that would capture hearts and minds. What we had in mind was nothing short of breathtaking: a 6m x 2.5m transparent showcase mounted on a chassis, with integrated lighting to make the car shine even brighter. This was going to be the star of the show.

BMW X2, the latest innovation from BMW, is elegantly displayed within a transparent Gullwing showcase mounted on a parked truck in the beautiful landscapes of Greece. The glass sides of the showcase allow viewers to appreciate the car's design and features from every angle, making it an exceptional display of automotive excellence during this introduction roadshow or tour
The BMW X2, elegantly showcased in Greece, inviting enthusiasts to explore its features up close

Here’s where we came in, adding our touch, the truck we provided was no ordinary vehicle; it was a work of art. Painted sleek black, it exuded sophistication and mystery, setting the stage for the real star of the show. And then, we introduced the Gullwing doors – sides that could be opened wide, like a revelation.

Parked in a scenic location in Greece, the new BMW X2 is elegantly showcased within a transparent Gullwing display box mounted on a truck. Both the back and side doors of the Gullwing box are wide open, providing an opportunity for onlookers to explore the car's features in intricate detail. Allowing enthusiasts to appreciate the BMW X2's design from any angle, while a group of people gathers around, captivated by the unveiling

We didn’t stop there. We added an attachable platform, creating an interactive experience that left attendees in awe. This wasn’t just about admiring from afar; it was about walking right up to the BMW X2, touching it, and feeling its power.

 close-up view of the new BMW X2 from the front, with the box wide open, revealing not only the car's stunning design but also the interior inside the box, designed to captivate. Atop the car, powerful LED panels illuminate the scene, turning even the darkest night into daylight, making this presentation a true automotive spectacle
A captivating close-up of the BMW X2 and its beautiful LED panels atop

The interior was a marvel of modern design. Brand new windows, an on-board generator to keep the lights blazing, and LED panels that could turn the darkest night into daylight.. It wasn’t just a truck; it was a spectacle on wheels.

At night, on the side of a road, the BMW X2 is showcased inside a Gullwing box, brilliantly illuminated by powerful LED panels. The captivating scene highlights the car's beauty and turns it into an attention-grabbing masterpiece
Bathed in the radiant glow of LED panels. It’s a captivating and attention-grabbing sight.

Our partnership with Amuse began when they reached out to us towards the end of August. We had a tight deadline to meet, but that only fueled our determination. By the 3rd of October, we had delivered the finished product in just one month.

In the brightness of day, on the side of the road, the BMW X2 is elegantly displayed inside a Gullwing box. Surrounded by a group of excited and curious onlookers, both outside and inside the Gullwing box, as they admire the new car from all angles.
Amidst the daylight, the BMW X2 takes center stage within a Gullwing box.

Now, the challenge was getting this showstopper from the UK to Greece. It wasn’t as simple as a road trip; it involved a journey by land and sea. The truck traveled through Europe, was loaded onto a ferry in Italy, and made its way to Greece. Once it arrived, we delivered the truck to amuse in Greece and provided them with an in-depth introduction, explaining every detail, from attaching the steps to turning on the lights.

Amuse was ecstatic. The BMW X2, resplendent in red, found its home inside the glass box adorned with the hashtags #BMW and #X2TrackTheTruck. It was a sight to behold, a vision of innovation.

Under the cover of the night, the BMW X2 is beautifully displayed within a Gullwing box, brilliantly illuminated by powerful LED panels. As passing cars add to the scene's dynamic atmosphere.
BMW X2 shines within a Gullwing box, its beauty highlighted by powerful LED lights.

Our journey with Amuse and the new BMW X2 has been nothing short of incredible. Together, we’ve created an interactive, visually captivating showcase that is all set to make a grand entrance in Greece. The BMW X2 isn’t just a car; it’s a statement, and it’s ready to leave an indelible mark.

In the serene night, the BMW X2 is elegantly displayed within a Gullwing box, brilliantly illuminated by powerful LED panels. The side road sees passing cars adding to the dynamic atmosphere, while a line of curious onlookers forms, eager to catch a glimpse of the new car.

As we hand over this marvel on wheels to Amuse, we can’t help but feel a sense of pride and accomplishment. Our commitment to perfection, attention to detail, and unwavering dedication have culminated in an experience that is bound to revolutionize the way cars are introduced to the world. We’re not just changing the roadshow game; we’re redefining it. The BMW X2 is ready to conquer Greece, and we’re proud to have been a part of this incredible journey.