Unleashing the Beast: The BMW X2 Roadshow Revolution

The phone rang at our office, and on the other end of the line, we heard the enthusiastic voice from an agency in Greece, goes by the name Amuse. It marked the beginning of an audacious journey. As the official agency for BMW in Greece, Amuse had a thrilling mission in mind: the launch of the new BMW X2, and they wanted it to be unforgettable.

The stunning new BMW X2 making its debut in Greece, showcased inside a transparent truck
The BMW X2 touring Greece in style, featuring our stunning Gullwing box.

The BMW X2, a symbol of luxury and innovation, deserved a grand stage, and we had a clear vision. We were determined to craft a roadshow truck that would capture hearts and minds. What we had in mind was nothing short of breathtaking: a 6m x 2.5m transparent showcase mounted on a chassis, with integrated lighting to make the car shine even brighter. This was going to be the star of the show.

BMW X2elegantly displayed within a transparent truck with the Gullwing doors open
The BMW X2, elegantly showcased in Greece, inviting enthusiasts to explore its features up close

Here’s where we came in, adding our touch, the truck we provided was no ordinary vehicle; it was a work of art. Painted sleek black, it exuded sophistication and mystery, setting the stage for the real star of the show. And then, we introduced the Gullwing doors – sides that could be opened wide, like a revelation.

BMW X2elegantly displayed within a transparent MEUs mobile exhibition unit truck with the Gullwing doors open

We didn’t stop there. We added an attachable platform, creating an interactive experience that left attendees in awe. This wasn’t just about admiring from afar; it was about walking right up to the BMW X2, touching it, and feeling its power.

BMW X2 from the front, with the gullwing doors wide open inside a transparent product exhibition truck unit
A captivating close-up of the BMW X2 and its beautiful LED panels atop

The interior was a marvel of modern design. Brand new windows, an on-board generator to keep the lights blazing, and LED panels that could turn the darkest night into daylight.. It wasn’t just a truck; it was a spectacle on wheels.

BMW X2 is showcased inside a transparent truck, brilliantly illuminated by powerful LED panels.

Our partnership with Amuse began when they reached out to us towards the end of August. We had a tight deadline to meet, but that only fueled our determination. By the 3rd of October, we had delivered the finished product in just one month.

BMW X2 is elegantly displayed inside a transparent truck with the gullwing doors open
Amidst the daylight, the BMW X2 takes center stage within a Gullwing box.

Now, the challenge was getting this showstopper from the UK to Greece. It wasn’t as simple as a road trip; it involved a journey by land and sea. The truck traveled through Europe, was loaded onto a ferry in Italy, and made its way to Greece. Once it arrived, we delivered the truck to amuse in Greece and provided them with an in-depth introduction, explaining every detail, from attaching the steps to turning on the lights.

A red BMW X2 car is showcased within a transparent exhibition truck in Greece

Amuse was ecstatic. The BMW X2, resplendent in red, found its home inside the glass box adorned with the hashtags #BMW and #X2TrackTheTruck. It was a sight to behold, a vision of innovation.

Under the cover of the night, the BMW X2 is beautifully displayed within a transparent MEU Mobile exhibition display truck unit
BMW X2 shines within a Gullwing box, its beauty highlighted by powerful LED lights.

Our journey with Amuse and the new BMW X2 has been nothing short of incredible. Together, we’ve created an interactive, visually captivating showcase that is all set to make a grand entrance in Greece. The BMW X2 isn’t just a car; it’s a statement, and it’s ready to leave an indelible mark.

BMW X2 is elegantly displayed within a transparent exhibition truck in Greece

As we hand over this marvel on wheels to Amuse, we can’t help but feel a sense of pride and accomplishment. Our commitment to perfection, attention to detail, and unwavering dedication have culminated in an experience that is bound to revolutionize the way cars are introduced to the world. We’re not just changing the roadshow game; we’re redefining it. The BMW X2 is ready to conquer Greece, and we’re proud to have been a part of this incredible journey.