In collaboration with the agency N2O, our recent production featuring the Coca-Cola float was nothing short of brilliant (even if we do say so ourselves!). The intricate details and vibrant energy poured into this project showcased the true spirit of creativity and celebration
Now, let’s dive into the vibrant details of this creation. In the image above, you’ll notice the extraordinary effort that went into making the Coca-Cola float a showstopper.
However, no grand event is complete without its share of surprises. The parade faced an unexpected pause when determined Stop Oil protesters staged a sit-in, bringing the procession to a standstill for nearly half an hour. An inconvenient twist, but hey, when you’re part of a lively parade, a bit of unplanned excitement comes with the territory.
While this interruption proved to be a bit frustrating, it couldn’t overshadow the overall success and magnificence of the Coca-Cola float. Despite the minor setback, the float itself was a triumph. The top deck hosted 60 enthusiastic individuals, while the bottom deck welcomed around 30 more, all eager to be part of the celebration.
The entire float was adorned in a stunning Coca-Cola vinyl wrap, setting the stage for a visually captivating experience. Positioned at the back of the float, DJ Callum Crighton spun Pride anthems, creating an infectious atmosphere that got the crowd jumping.
To ensure everyone’s safety, handrails lined the float, while specially designed light waves added an extra layer of visual appeal. he Coca-Cola float featured bubble machines that added an element of whimsy as they dispersed bubbles into the cheering crowd. The float’s aesthetics were further enhanced by custom-built light waves, creating a dynamic display.
Even the staircase, which provided access to the top deck, was adorned with the vibrant rainbow colors of the LGBT flag, demonstrating Coca-Cola’s strong commitment to supporting the LGBTQ+ community. From the speakers and sound systems to the special build items and DJ playing from the back of the vehicle, Coca-Cola’s float was a multisensory journey through the heart of Pride in London.
Despite the unexpected challenges posed by the protest, the Coca-Cola float emerged as a testament to creativity, resilience, and the unyielding spirit of celebration. The combination of music, visuals, and the sheer joy of those on board made it a standout feature of the parade, leaving a lasting impression on all who witnessed it.