Coca-Cola Float Triumph, a Vibrant Journey Through Pride in London
In collaboration with the agency N2O, our recent production featuring the Coca-Cola float was nothing short of brilliant (even if we do say so ourselves!). The intricate details and vibrant energy poured into this project showcased the true spirit of creativity and celebration Now, let’s dive into the vibrant details of this creation. In the image above, you’ll notice the extraordinary effort that went into making the Coca-Cola float a showstopper. However, no grand event is complete without its share of surprises. The parade faced an unexpected pause when determined Stop Oil protesters staged a sit-in, bringing the procession to a standstill for nearly half an hour. An inconvenient twist, but hey, when you’re part of a lively parade, a bit of unplanned excitement comes with the territory. While this interruption proved to be a bit frustrating, it couldn’t overshadow the overall success and magnificence of the Coca-Cola float. Despite the minor setback, the float itself was a triumph. The top deck hosted 60 enthusiastic individuals, while the bottom deck welcomed around 30 more, all eager to be part of the celebration. The entire float was adorned in a stunning Coca-Cola vinyl wrap, setting the stage for a visually captivating experience. Positioned at the back of the float, DJ Callum Crighton spun Pride anthems, creating an infectious atmosphere that got the crowd jumping. To ensure everyone’s safety, handrails lined the float, while specially designed light waves added an extra layer of visual appeal. he Coca-Cola float featured bubble machines that added an element of whimsy as they dispersed bubbles into the cheering crowd. The float’s aesthetics were further enhanced by custom-built light waves, creating a dynamic display. Even the staircase, which provided access to the top deck, was adorned with the vibrant rainbow colors of the LGBT flag, demonstrating Coca-Cola’s strong commitment to supporting the LGBTQ+ community. From the speakers and sound systems to the special build items and DJ playing from the back of the vehicle, Coca-Cola’s float was a multisensory journey through the heart of Pride in London. Despite the unexpected challenges posed by the protest, the Coca-Cola float emerged as a testament to creativity, resilience, and the unyielding spirit of celebration. The combination of music, visuals, and the sheer joy of those on board made it a standout feature of the parade, leaving a lasting impression on all who witnessed it.
Arsenal Football Club’s Vibrant Float in London Pride
It was a day filled with anticipation and excitement. As we approached the colorful scene of Pride in London 2022, the Arsenal Football Club float stood ready, a symbol of love, diversity, and unity. Arsenal, a name well-known in football, was set to celebrate its LGBTQ+ fans and reinforce its commitment to inclusion. Last year, Arsenal made a statement with a dazzling LED float. This year, they chose a piece of London’s rich history. The main attraction? A 1950s Routemaster double-decker bus, an iconic symbol of London’s transportation past, decorated with the club’s colors and the cannon emblem, a nod to their heritage. The group known as the “Gay Gooners,” Arsenal’s LGBTQ+ supporters’ wing, shows the club’s welcoming spirit. The term “Gooners” is a playful twist on “Gunners,” a reference to the team’s crest. Their participation in Pride is a strong statement of inclusivity. The Routemaster, decorated in Pride colors and the “G” of “Gay Gooners,” was more than just a bus; it was a moving celebration of solidarity and support. Onboard were supporters, musicians, and a sense of community joy. The choice of a battery-powered sound system highlighted Arsenal’s commitment to environmental sustainability, in line with the spirit of the Pride parade. The Arsenal Routemaster, decorated with the “G” for “Gay Gooners,” serves as a poignant reminder of the unifying power of sports. It’s about connecting people and promoting a spirit of togetherness. Arsenal Football Club, with their colorful display at Pride in London, shows that they are not just a team for “Gunners” but a community for “Gooners” of all kinds. As the bus moved through the streets, it became a highlight of the parade, a symbol of Arsenal’s dedication to its diverse fan base. The imagery of the day, captured in photos and videos, showed the vibrant essence of Pride in London. The Arsenal float was not just a vehicle; it was a beacon of acceptance and diversity. Arsenal’s involvement in Pride in London goes beyond celebration. It’s a reflection of the club’s core values and a message of unity. In a world where sports have a significant impact on society, Arsenal’s presence at Pride in London is a powerful demonstration of their commitment to inclusivity and acceptance.