Fortnum & Mason Float

Fortnum & Mason Steal The Lord Mayor’s Show

Luxury department store Fortnum & Mason stole the show in this year’s Lord Mayor’s Show. Their float was wrapped in iconic Eau De Nil light green and featured huge 5m LED screens displaying digital content to the crowd of on-lookers lining the streets of London during the procession.

The fully wrapped vehicle was a cut above the rest and it even carried the new Lord Mayor of London on board (William Russell recently became the 692nd Lord Mayor of London if you’re interested). Their float also featured the iconic F&M dancing cats atop their parade vehicle.

The event was planned through the lovely people at 22×43 Creative in London.


Fortnum's Cats in The Lord Mayor's Show

About The Fortum & Mason Parade Float

The float is 11.5m long and has integrated LED screens on both sides of the vehicle. The screens are 5m long x 1.5m high and are powered by the vehicle’s on board generator. In additional to the lower deck that holds the screens there is also a drop down ladder that comes from the ceiling of the vehicle to allow passengers to access the top deck.


The upper deck of the vehicle is licenced to carry up to 60 passengers on board and passengers are kept safe with the hydraulic handrails which are deployed with the push of a button. The vehicle was due to be used by Chelsea FC for their Premier League trophy parade around the streets of the Chelsea borough in May 2017. Unfortunately, the event coincided with the tragic events in Manchester at the Ariana Grande concert and it was deemed too dangerous to continue with the planned trophy tour and it was cancelled the day before the schedule event.



“Dear The Clear Idea Team, just a quick note to say a big thank you for yesterday, Fortnum & Mason were thrilled with their entry for the Lord Mayors Show, so a huge success all around. I think we had the best commercial entry by far out all of the other brands taking part.

Can you please pass on my thanks to our two Drivers, Laurence and Mike, they were great. Once again, many thanks.

Kindest regards, Harvey”

Is your brand looking for a high-quality parade vehicle? Get in touch with a member of our team today at 0203 191 6200 for more information!